Saudi Arabia’s Qiddiya partners with Adeera Hospitality for the management of hotels

 

Adeera Hospitality to manage hotels across Qiddiya 

Qiddiya Investment Company has announced a strategic partnership with Adeera Hospitality—Saudi Arabia’s national hospitality champion backed by the Public Investment Fund (PIF)—to manage a portfolio of hotels across Qiddiya City.

Positioned as the future capital of entertainment, sports, and culture in the Kingdom, Qiddiya City is expected to attract millions of visitors annually. This partnership marks a major milestone in realizing Vision 2030’s goals of economic diversification through tourism and hospitality.

 

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The collaboration reflects a shared commitment to delivering immersive, culturally grounded guest experiences that go beyond conventional hospitality models.

This partnership reflects Qiddiya’s commitment to delivering exceptional experiences rooted in excellence, quality, and Saudi identity,” said Abdullah AlDawood, Managing Director of Qiddiya Investment Company. *“Adeera brings the depth, readiness, and Saudi-rooted identity needed to bring our hospitality vision to life.”*

 

Adeera CEO Stefan Leser emphasized the strategic significance of the agreement:

“We are honored to be part of this landmark national project. Adeera was created to power Saudi Arabia’s hospitality pipeline with living, breathing brands that reflect the Kingdom’s spirit. We’re not just managing hotels—we’re defining Saudi hospitality for the global stage.”

 

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The announcement also marks the public debut of Adeera’s portfolio of original Saudi hotel brands:

 

Alia  – A refined luxury concept steeped in Saudi elegance

Sama  – A vibrant five-star lifestyle brand

Noor  – A smart mid-market offering focused on essentials and efficiency

 

Each brand draws from cultural motifs and language found in the Saudi national anthem, combining local identity with global design standards.

The partnership falls under PIF’s broader mandate to build integrated tourism ecosystems. Qiddiya City’s growing lineup of attractions includes the upcoming Six Flags Qiddiya and Aquarabia, the region’s largest water park—positioning it as a world-class leisure destination.

Source: https://gulfbusiness.com/