Play Qiddiya and Almosafer join hands to promote Qiddiya City
Play Qiddiya City, the Destination Marketing and Management Organisation (DMMO) for Qiddiya City, has officially named Almosafer, part of the Seera Group, as its first foundation partner. This strategic alliance marks the beginning of a dynamic collaboration aimed at transforming Qiddiya City into a world-class tourism hub and the ultimate destination to Play Life.
The announcement follows the signing of a Memorandum
of Understanding (MoU) between the two entities, laying the groundwork for
innovative partnerships that will deliver seamless, tailor-made travel
experiences for regional and international visitors.
Leveraging Almosafer’s market-leading digital
capabilities and travel expertise, the partnership will enable
effortless access to Qiddiya City’s diverse offerings—from high-thrill theme
parks and cultural experiences to global sporting events and nature-based
adventures. Almosafer will play a key role in designing and delivering
exclusive travel packages, curated experiences, and insider access to this bold
new destination.
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Ross McAuley, Director General of Play Qiddiya
City, commented:
“We’re thrilled to launch our first brand partnership with a trusted industry
leader like Almosafer. Their extensive experience and innovative mindset make
them an ideal partner as we bring Qiddiya City to life. Together, we’re shaping
a destination like no other—where play, adventure, and unforgettable moments
are at the heart of every visit.”
Muzzammil Ahussain, CEO of Almosafer, added:
“Partnering with Play Qiddiya City as its inaugural foundation partner is a
proud milestone for us. This collaboration aligns perfectly with our mission to
create exceptional travel experiences. Through this partnership, we’ll unlock
exciting new ways for travellers to engage with Qiddiya’s visionary concept and
dynamic offerings.”
As part of the partnership, Almosafer’s expert
team will work closely with Qiddiya City’s developers and creatives to craft
bespoke experiences tailored to every kind of traveller. The collaboration also
includes Almosafer Sports, which will deliver special travel packages
for sporting events, and access to Umrah+ products, offering enriched journeys
that combine religious and leisure travel.
This MoU is an initial agreement and does not
entail any financial impact at this stage. Any further developments will be
subject to approval by both parties’ boards of directors.
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About Qiddiya City
Just 40 minutes from Riyadh, Qiddiya City is a
transformative project and a flagship component of Saudi Arabia’s Vision 2030.
As a city built on the Power of Play, Qiddiya is designed to be a global centre
for entertainment, sports, culture, and wellbeing.
At full scale, the city will boast a vast array
of world-class attractions—including a Six Flags theme park, the region’s
largest water park, an e-sports and gaming hub, a motorsports complex, golf
courses, and a multi-use stadium. Cultural institutions, festivals, concerts,
and lifestyle offerings will complement an innovative urban plan prioritizing
sustainability, health, and quality of life.
About Play Qiddiya City
Play Qiddiya City is the official DMMO leading the
destination’s strategic growth, overseeing all aspects of its social, economic,
and environmental development. It plays a central role in coordinating efforts
to attract visitors, engage residents, and support businesses through a
cohesive, future-focused strategy.
About Almosafer
Almosafer, part of the Seera Group, is Saudi
Arabia’s leading travel company. With a focus on technology, personalization,
and service innovation, Almosafer delivers comprehensive travel solutions for
leisure, business, religious, and sports travel across the region and beyond.
Source: Zawya
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