accesso appointed as guest
experience technology partner for Qiddiya City
accesso Technology Group PLC, a
global leader in technology solutions for the attractions industry, has been
selected as the guest experience technology provider for Qiddiya City—Saudi
Arabia’s flagship giga-project.
Located southwest of Riyadh, Qiddiya
City spans over 300 square kilometers and is set to become the Kingdom’s
premier destination for entertainment, sports, and culture. As a cornerstone of
Saudi Arabia’s Vision 2030, the project plays a pivotal role in advancing
economic diversification and enhancing the nation's cultural and leisure
sectors.
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“Qiddiya required a world-class
partner to deliver ticketing solutions for our landmark attractions, beginning
with Six Flags Qiddiya and Aquarabia,” said Abdulrahman Al-Ali, Qiddiya’s Chief
Technology Officer. “accesso’s global expertise with premier entertainment
brands positions them as a key strategic ally in bringing our vision to life.”
Technology at the Core
At the heart of this partnership is
the deployment of accesso Horizon, accesso’s next-generation ticketing and
guest management solution. This powerful platform will be implemented across
Qiddiya City’s diverse attractions, including the record-breaking Six Flags
Qiddiya, home to the world’s tallest, fastest, and longest roller coaster, and Aquarabia,
the largest water park in Saudi Arabia.
accesso Horizon will serve as the
digital backbone of the Qiddiya guest experience—streamlining everything from
online ticket purchases to on-site activity coordination, all within a single,
cohesive system.
“We are honored to support Qiddiya
City on this visionary project,” said Steve Brown, CEO of accesso. “Our Horizon
platform equips Qiddiya with the future-ready tools to create seamless,
unforgettable experiences for guests, while setting a new benchmark for
entertainment excellence in the region.”
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Designed with scalability in mind,
the platform will accommodate future growth as Qiddiya expands its portfolio of
attractions. With robust business logic, a unified management ecosystem, and
open APIs for integration, accesso Horizon enables Qiddiya to manage all guest
entitlements and services through one intuitive interface.
Leadership and Innovation
This announcement follows accesso’s
recent appointment of Lee Cowie as Chief Operating Officer. With more than 15
years of international executive experience in digital transformation and
tech-driven strategy, Cowie is expected to play a key role in driving the
company’s next phase of global growth.
Source: https://blooloop.com/
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