London-based Thoburns hires former Neom advisor Maram Alkadhi as Director

 

Former Neom advisor Maram Alkadhi hired by Thoburns to support its Gulf clients  

Thoburns, a leading reputation management consultancy specializing in private capital and high-growth businesses, has appointed Maram Alkadhi as Director to enhance its support for clients across the Gulf region.

In his new role, Alkadhi will advise private capital firms, sovereign-backed entities, and tech-enabled platforms operating in or entering Gulf markets. His focus will include strategic narrative development and stakeholder engagement as clients navigate expansion across Saudi Arabia, the UAE, and beyond.

 

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Alkadhi brings nearly two decades of international communications experience, with a strong track record advising both public and private sector clients in the UK and Gulf. He previously served as Senior Vice President at Teneo in the Middle East and has held senior positions at other global consultancies.

His portfolio includes some of the region’s most high-profile initiatives, such as NEOM, Saudi Arabia’s Public Investment Fund (PIF), the Saudi Research and Publishing Company, and the COP29 Presidency in Azerbaijan, where he led international media relations while on secondment.

Known for his ability to manage high-stakes communications in complex geopolitical environments, Alkadhi has worked extensively with sovereign clients, government ministries, and institutional investors during periods of major transformation.

 

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Commenting on the appointment, Richard Thoburn, Chairman of Thoburns, said:

“Maram is a uniquely accomplished communications advisor with a deep understanding of how to build trust and shape reputation across complex, fast-evolving markets. His experience in Saudi Arabia and the UAE, coupled with his cultural fluency, will be of immense value to our clients.”

Alkadhi’s appointment underscores Thoburns’ continued investment in deepening senior-level expertise in the Gulf—a region experiencing growing demand from private capital and tech-driven platforms aligned with large-scale government transformation agendas.

 

Maram Alkadhi added:

“Thoburns has a strong reputation for providing strategic counsel in markets that are dynamic and high-stakes—environments I’ve spent much of my career navigating. I’m excited to join a senior team that understands the complexity of operating across jurisdictions and to support our clients as they grow their impact in the Gulf.”

Source: https://campaignme.com/