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Saudi media conglomerate MBC to build new regional headquarters in Diriyah

Once completed, the project will feature world-class venues
 

MBC Group's regional headquarters in Diriyah to feature modern facilities 

MBC Group has signed a land transfer agreement with Diriyah Company to build its new regional headquarters in Diriyah, marking a significant step in Saudi Arabia’s efforts to become a global media and cultural hub.

The new headquarters will function as a center for content production, creative innovation, and entertainment, strategically placing MBC in the heart of Diriyah’s evolving Media and Innovation District.

Plans for the new complex include state-of-the-art studios, corporate offices, and an immersive visitor experience center. This development is part of the larger Diriyah giga-project, a $18.6 billion initiative designed to transform Diriyah into one of the world’s premier cultural destinations.

 

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Once completed, the project will feature world-class venues, including the Royal Diriyah Opera House and Diriyah Arena, alongside luxury hotels, restaurants, retail spaces, and educational institutions.

Commenting on the agreement, Ahmed Al-Khateeb, Minister of Tourism and Secretary General of Diriyah Company, called the partnership a “powerful statement of intent,” highlighting Saudi Arabia’s ambition to become a global center for storytelling and creative exchange.

MBC Group Chairman Waleed bin Ibrahim Al Ibrahim emphasized that the new headquarters will support the Kingdom’s strategic vision to advance the media and entertainment sector. "This move strengthens our commitment to local content creation and positions MBC as a cornerstone of Saudi Arabia’s creative industries," he stated.

 

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Mike Sneesby, CEO of MBC Group, spoke about the project’s alignment with MBC’s long-term goals, saying, "We are proud to be part of Diriyah’s transformation into a world-class cultural capital. Our new complex will be a space where creativity, content, and talent flourish."

Diriyah Company CEO Jerry Inzerillo welcomed MBC as the first flagship tenant of the Media and Innovation District, launched earlier this year. He emphasized the project’s role in attracting top-tier talent and industry leaders from media, technology, and the arts.

The designated land plot will be developed under a comprehensive Development Works Agreement.

 

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This move follows MBC’s recent expansions, including the opening of studios in Al Narjis in 2024 and the establishment of its headquarters in Riyadh’s Diplomatic Quarter in 2022. Currently, MBC employs over 2,000 staff across its various platforms.

Source: Saudi Gazette

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