MBC Group's regional headquarters in Diriyah to feature modern facilities
MBC Group has signed a land transfer
agreement with Diriyah Company to build its new regional headquarters in
Diriyah, marking a significant step in Saudi Arabia’s efforts to become a
global media and cultural hub.
The new headquarters will function
as a center for content production, creative innovation, and entertainment,
strategically placing MBC in the heart of Diriyah’s evolving Media and
Innovation District.
Plans for the new complex include
state-of-the-art studios, corporate offices, and an immersive visitor
experience center. This development is part of the larger Diriyah giga-project,
a $18.6 billion initiative designed to transform Diriyah into one of the
world’s premier cultural destinations.
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Once completed, the project will
feature world-class venues, including the Royal Diriyah Opera House and Diriyah
Arena, alongside luxury hotels, restaurants, retail spaces, and educational
institutions.
Commenting on the agreement, Ahmed
Al-Khateeb, Minister of Tourism and Secretary General of Diriyah Company,
called the partnership a “powerful statement of intent,” highlighting Saudi
Arabia’s ambition to become a global center for storytelling and creative
exchange.
MBC Group Chairman Waleed bin
Ibrahim Al Ibrahim emphasized that the new headquarters will support the
Kingdom’s strategic vision to advance the media and entertainment sector.
"This move strengthens our commitment to local content creation and
positions MBC as a cornerstone of Saudi Arabia’s creative industries," he
stated.
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Mike Sneesby, CEO of MBC Group,
spoke about the project’s alignment with MBC’s long-term goals, saying,
"We are proud to be part of Diriyah’s transformation into a world-class
cultural capital. Our new complex will be a space where creativity, content,
and talent flourish."
Diriyah Company CEO Jerry Inzerillo
welcomed MBC as the first flagship tenant of the Media and Innovation District,
launched earlier this year. He emphasized the project’s role in attracting
top-tier talent and industry leaders from media, technology, and the arts.
The designated land plot will be
developed under a comprehensive Development Works Agreement.
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This move follows MBC’s recent
expansions, including the opening of studios in Al Narjis in 2024 and the
establishment of its headquarters in Riyadh’s Diplomatic Quarter in 2022.
Currently, MBC employs over 2,000 staff across its various platforms.
Source: Saudi Gazette
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