Saudi Arabia’s Diriyah Company reaffirms status as a global player in luxury industry

 

Saudi Arabia’s Diriyah Company showcases its position as a premier luxury destination  

Diriyah Company made a prominent appearance at ILTM Asia Pacific 2025, held in Singapore from June 30 to July 3, reaffirming its status as a global player in luxury hospitality. At the prestigious travel and tourism event, the company showcased its growing portfolio of high-end offerings tailored for both business and leisure travelers.

At its custom-designed booth, Diriyah Company welcomed stakeholders, investors, and travel industry leaders, offering an immersive glimpse into its expanding hospitality landscape. Central to its vision are nearly 40 world-class hotels and resorts spread across Diriyah and the Wadi Safar development, featuring elite brands such as Anantara, Aman, Capella, Chedi, Raffles, Four Seasons, and Six Senses.

 

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Among the highlights is the Raffles Hotel Diriyah, a 202-room luxury property whose design reflects traditional Najdi architecture, along with the recently launched Raffles Residences Diriyah, introduced in November 2024. The residences offer 90 one-, two-, and three-bedroom apartments and townhouses, including seven exclusive duplex homes. Additionally, the debut of Capella Diriyah — the brand’s first property in Saudi Arabia — adds a distinctive 100-room retreat that harmonizes local heritage with modern sophistication.

Diriyah, the birthplace of the Kingdom of Saudi Arabia, is home to the UNESCO-listed At-Turaif district, a historic site that has drawn more than three million visitors since reopening in December 2022.

The company’s participation in ILTM Asia Pacific underscores its commitment to forging new partnerships and expanding its international presence. Diriyah’s luxury ecosystem extends far beyond hotels — encompassing fine dining, cultural landmarks, and entertainment venues — all designed to position it as a premier global destination.

 

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Dubbed the “City of Earth” for its iconic mudbrick Najdi architecture, Diriyah is poised to deliver significant economic impact:

·         Contributing $18.6 billion (SAR 70 billion) to Saudi Arabia’s GDP

·         Creating nearly 180,000 jobs

·         Accommodating around 100,000 residents

The master plan also includes modern office spaces for professionals across technology, media, education, and the arts, along with institutions such as a university, Royal Diriyah Opera House, Diriyah Arena, a championship golf course designed by Greg Norman, and the Royal Equestrian and Polo Club at Wadi Safar.

With a target of up to 50 million annual visits, Diriyah is rapidly emerging as a cornerstone of Saudi Arabia’s Vision 2030 and a beacon for global luxury tourism.

Source: https://menafn.com/