Diriyah Company launches bespoke pantone color for Diriyah
Diriyah Company has launched a
bespoke Pantone color—Diriyah Tan—a warm, golden hue inspired by the city’s
traditional mudbrick architecture, reinforcing Diriyah’s identity as The
City of Earth. This new shade will serve as a central branding element in
the company’s marketing campaigns, merchandise, and storytelling efforts
worldwide.
Created in collaboration with the Pantone
Color Institute, Diriyah Tan draws directly from the natural textures and tones
of Najdi-style mudbrick construction, deeply rooted in the region’s cultural
and architectural heritage. It is intended to become an instantly recognizable
symbol of Diriyah’s past, present, and future.
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“We are proud to introduce Diriyah
Tan—a timeless color that captures the spirit of Diriyah,” said Jerry Inzerillo,
Group CEO of Diriyah Company. “This color will be familiar to anyone who has
experienced the historic At-Turaif district or explored our modern destinations
like Bujairi Terrace and Bab Samhan Hotel. It represents our heritage and our
bold vision for the future.”
Laurie Pressman, Vice President of the Pantone Color Institute, emphasized
the deeper significance of the hue:
“Color is a powerful tool in
storytelling. Diriyah Tan reflects the warmth and texture of Saudi Arabia’s
natural building materials, while conveying a sense of legacy and forward-thinking.
It not only honors the ancient adobe structures of At-Turaif, a UNESCO World
Heritage Site, but also symbolizes empowerment and inspiration for future
generations.”
Diriyah: The City of Earth
Just 15 minutes from Riyadh, Diriyah has welcomed over 3 million visitors since
2022 to attractions such as the historic At-Turaif and the upscale dining
enclave, Bujairi Terrace. As a cornerstone of Saudi Arabia’s Vision 2030, the
development is evolving into a world-class cultural and lifestyle destination.
Current and future developments
include:
- Homes for over 100,000 people
- Nearly 40 global hotel brands
- The 20,000-seat Diriyah Arena
- The Royal Diriyah Opera House
- Museums, art galleries, offices, and academic
institutions
- A Greg Norman-designed championship golf course
- Expansive retail, dining, parks, walkways, and cycle
paths
Diriyah’s transformation is rooted
in authenticity, drawing from its historical significance as the birthplace of
the First Saudi State in 1727, while offering a dynamic future for residents,
professionals, and visitors alike.
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With Diriyah Tan now part of its
identity, the city continues to celebrate its rich past while forging a global
presence that blends tradition, innovation, and design.
Source: MENAFN
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