Royal Commission and Diriyah Company become partners to boost investment in luxury sector

 

Saudi Arabia to attract top international investment in retail luxury sector 

The Royal Commission for Riyadh City (RCRC), in collaboration with Diriyah Company, has launched an exclusive orientation program aimed at attracting top-tier global investment in the luxury retail sector. The initiative gathered senior executives and CEOs from leading international luxury brands, reinforcing Riyadh’s ambitions to become a premier destination for high-end retail.

The program aligns with RCRC’s broader vision to position Riyadh as a global hub for luxury commerce, leveraging the city’s rapid economic transformation and investor-friendly environment—core pillars of Saudi Vision 2030.

 

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Held over two days, the event featured dynamic panel discussions and interactive workshops led by global thought leaders from HEC Paris, Mastercard, and Bentley, alongside Saudi luxury innovators including Asteri Beauty, CLE, Musa & Palm, and 1886. Topics included market growth potential, strategic partnerships, and investment trends in the Kingdom’s luxury landscape.

This initiative represents a strategic step in strengthening international partnerships while advancing Riyadh’s profile as a magnet for luxury investment. It also supports the national agenda of building a diversified and sustainable economy, elevating Riyadh among the world’s leading cities.

Source: Royal Commission for Riyadh City