Diriyah Company partners with Marriott International to launch luxury hotel
Diriyah Company has partnered with Marriott International to launch Bab
Samhan, a luxury hotel in the historic Diriyah area near Riyadh, Saudi
Arabia. Officially inaugurated on December 19, the hotel represents a pivotal
milestone in Diriyah’s transformation into a global hub for culture and luxury.
A Landmark Addition to Diriyah
Nestled near the UNESCO World Heritage Site of At Turaif, Bab Samhan
offers 134 rooms and 23 suites designed to provide world-class accommodations
while celebrating the area’s rich heritage. Its location allows guests to
immerse themselves in Diriyah’s cultural legacy while enjoying premium
amenities.
This marks the third major development in Diriyah, following the openings of
At Turaif and Bujairi Terrace. As the first luxury hotel in the historic area, Bab
Samhan sets the tone for the 40+ hotels planned under Diriyah Company’s
expansive development vision.
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Heritage-Inspired Luxury
The hotel’s design is deeply rooted in Najdi architectural traditions,
reflecting Saudi Arabia’s cultural heritage. As part of the Marriott Bonvoy
programme, Bab Samhan offers curated cultural experiences alongside
luxurious features, including a luxury spa, an indoor pool, a fitness center,
and a 250-person ballroom. Guests can also indulge in two signature
restaurants: one specializing in Najdi cuisine and another, Mediterranean-inspired,
helmed by Michelin-starred chef Michael Mina.
Nearby, Bujairi Terrace boasts over 20 premium dining options, luxury retail
outlets, and a newly opened Dolce & Gabbana brand center, enriching the
visitor experience.
Diriyah: A Historic and Accessible Destination
Known as The City of Earth, Diriyah is the birthplace of Saudi
Arabia and ancestral home to the Al Saud family. Conveniently located on
Riyadh’s outskirts and a short drive from King Khalid International Airport,
the area is easily accessible for international and domestic travelers.
Diriyah’s development will span 14 square kilometers and include landmarks
such as the Royal Diriyah Opera House and Diriyah Arena, a 20,000-capacity
multipurpose venue. These projects aim to create a pedestrian-friendly cultural
and entertainment destination.
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Leadership Perspective
Group CEO Jerry Inzerillo emphasized the significance of the launch:
“We are delighted to welcome Bab Samhan to Diriyah, The City of
Earth. Guests will experience a unique blend of Najdi architecture and Saudi
hospitality in a luxury sanctuary that honors the 300-year-old legacy of the
nearby UNESCO World Heritage Site.”
A Vision for the Future
Inzerillo added:
“This opening underscores Diriyah’s rapid growth as a world-class cultural destination.
With over 40 hotels and 6,500 rooms planned, we aim to accommodate the
estimated 50 million annual visitors to Diriyah in the years ahead.”
Bab Samhan sets a new standard for integrating luxury and heritage,
further establishing Diriyah as a premier global destination.
Source: https://www.mepmiddleeast.com/
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