Kerten Hospitality's hotel portfolio increasing in Saudi Arabia
Kerten Hospitality has revealed its latest ventures in Saudi
Arabia, introducing lifestyle hotels in Abha and NEOM. Under the brand
umbrella, Abha Asheer, Abha Rooh Resort, and House Residence have been
unveiled, adding to the kingdom's burgeoning hospitality landscape.
Set to open its doors in 2025, House Residence promises a
multifaceted experience by combining hotel accommodations with residences,
offices, and recreational amenities. Nestled within Oxagon, NEOM, the hotel
aims to seamlessly integrate into the community, offering flexible stays for
both short and long durations. The development will feature 200 serviced
apartments, complemented by retail outlets and sports facilities.
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Meanwhile, Cloud7 debuts in Abha with Abha Rooh Resort and
The Wellness Hotel Abha. The eco-friendly Abha Rooh Resort caters to
environmentally conscious travelers, boasting 70 villas and a farm-to-table
dining experience. State-of-the-art business facilities encourage guests to
blend work with leisure, emphasizing the emerging trend of 'workcations'.
At the heart of Abha Asheer lies a wellness-centric
approach, accentuated by breathtaking mountain vistas. Featuring 89 rooms or
villas, the venue offers organic cuisine, two pools, a spa, and a gym, inviting
guests to unwind in luxury.
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Kerten Hospitality's expansion in Saudi Arabia underscores
its commitment to sustainable tourism experiences. The Collective initiative,
comprising over 12 projects, aims to redefine hospitality while fostering
thriving communities. This vision aligns with the group's recent opening of the
boutique hotel Dar Tantora in AlUla in January 2024.
Marloes Knippenberg, CEO of Kerten Hospitality, envisions a
paradigm shift in living concepts, emphasizing House Residence in NEOM's Oxagon
as more than just a project but a catalyst for evolving habitats and redefining
human experiences.
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Vishal Wanchoo, CEO of Oxagon, expresses excitement about
collaborating with Kerten Hospitality, highlighting their engagement with local
talent and entrepreneurs to curate tailored experiences. The House Residence
concept mirrors the neighborhood ambiance and lifestyle integral to Oxagon's
mixed-use residential communities, marrying F&B offerings with advanced
technologies.
Source: https://www.factmagazines.com/
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