Saudi Arabia’s AlUla to host multiple new international film and TV productions

 

Saudi Arabia’s AlUla becoming a hub of media productions 

Saudi Arabia's AlUla is set to host several new international film and television productions in the coming weeks as the Kingdom accelerates efforts to establish itself as a global filmmaking destination.

Phillip Jones, Chief Tourism Officer at the Royal Commission for AlUla, said two productions are already in the pipeline, while another five to six projects are expected to begin filming in the region in the coming weeks. He did not disclose the titles because of non-disclosure agreements.

The increased production activity follows Saudi Arabia's decision to raise its cash rebate for eligible local film and television production costs from 40 percent to as much as 60 percent, a move aimed at attracting more international projects and strengthening the country's creative industry under Saudi Vision 2030.

 

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Since opening its cinema sector in 2018, Saudi Arabia has invested heavily in film infrastructure and incentives to attract global productions. AlUla has emerged as a major filming location, hosting projects including "Cherry," starring Tom Holland, "Kandahar," featuring Gerard Butler, and the Saudi feature film "Norah."

More recently, filming began on the romantic drama "Chasing Red" under a four-film partnership between Film AlUla and Los Angeles-based Stampede Ventures. The agreement also includes the production of the thriller "Fourth Wall" and on-the-job training opportunities for 50 Saudi nationals.

Known for its dramatic sandstone landscapes, ancient Nabataean tombs, oasis, and historic town, AlUla offers a diverse range of natural and cultural locations for filmmakers. It is also home to Hegra, Saudi Arabia's first UNESCO World Heritage Site.

Officials said AlUla Studios, operated by Manhattan Beach Studios, has helped enhance the destination's appeal to international producers through its modern soundstage facilities.

 

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Saudi Arabia aims to produce 100 films by 2030 as part of its strategy to diversify the economy and expand the entertainment sector. According to the Saudi Film Commission, government incentives have attracted more than 64 local and international productions, generating over one billion Saudi riyals in spending between 2020 and 2024 and creating thousands of jobs in the country's media industry.

Source: AGBI