Knight Frank to provide consultancy services to Saudi Arabia’s Diriyah
Diriyah Company has appointed Knight Frank to provide advisory and
consultancy services for the Media
and Innovation District, a cornerstone of Diriyah’s expansive masterplan.
The collaboration will focus on office space strategy, tenant selection, and
the development of an innovative, future-ready commercial ecosystem designed to
fuel Diriyah’s continued growth.
As the birthplace of the Kingdom and
home to the UNESCO World
Heritage Site of At-Turaif, Diriyah stands as a cultural and economic
pillar of Saudi Arabia’s Vision 2030.
The masterplan seamlessly blends heritage preservation with world-class retail,
hospitality, education, and residential offerings. Upon completion, Diriyah is
projected to house more than 100,000 residents and welcome over 50 million
visitors annually by 2030.
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The Media and Innovation District
will serve as a dynamic hub for global media networks, creative agencies, and
innovators, combining next-generation infrastructure with a focus on wellness
and sustainability. The district will encompass over 250,000 sqm of office
space, 450 residential units, 15,000 sqm of retail and dining outlets, and the 325-key
1 Hotel Diriyah—the first 1 Hotels property in the Middle East.
The project will be led by James
Hodgetts, Partner – Occupier Strategy and Solutions, MEA, who brings more than
26 years of international experience, including 12 years in the Middle East.
His expertise in transaction management, workplace transformation, and
corporate real estate advisory will play a key role in defining Diriyah’s
commercial vision.
“We are proud to be entrusted with
consulting for Diriyah’s commercial real estate division,” said Hodgetts. “Our
teams, supported by strategic consultancy and ESG specialists, will leverage
Knight Frank’s global network to deliver insights that translate into tangible
value for Diriyah Company.”
Jerry
Inzerillo, Group CEO of Diriyah Company, added:
“Partnering with Knight Frank—one of
the world’s leading property consultancies—underscores our commitment to
excellence. Together, we will deliver world-class office leasing solutions that
position Diriyah as a premier global destination.”
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Knight Frank’s appointment includes
advising on competitive office solutions tailored for multinational
corporations, government institutions, and regional enterprises seeking a
prestigious address in the Kingdom. The firm will also assist in curating a
diverse occupier mix across emerging sectors while ensuring sustainability and
innovation remain central to the district’s development framework.
Andrew
Love, Regional Partner and Head of Commercial Transactional Services, MENA
at Knight Frank, concluded:
“Diriyah is a defining giga project
for Saudi Arabia, and it’s a privilege to contribute to its future commercial
landscape. By merging our regional insight with global expertise, we aim to
deliver long-term value for tenants, investors, and the wider economy.”
Beyond its advisory role, Knight
Frank’s involvement is expected to boost economic growth, attract foreign
investment, and solidify Diriyah’s status as a global hub for business,
culture, and innovation.
Source: Zawya
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