Diriyah emerging as a blend of modernity and heritage
Once the cradle of the Saudi state, Diriyah
is undergoing a transformative renaissance—emerging as a world-class cultural,
residential, and lifestyle destination. Just 15 minutes from Riyadh, this
iconic location is being reimagined by Diriyah
Company, a Public
Investment Fund (PIF)-backed giga-project, into a dynamic city
that blends history, modern luxury, and sustainable living.
A Living Legacy in a Modern Context
With roots dating back to 1727, Diriyah is home to At-Turaif, a UNESCO World Heritage Site, and the
birthplace of the Saudi nation. But beyond its historical prominence, Diriyah
is evolving into a vibrant, human-centric city for nearly 100,000 residents, featuring
Najdi-inspired architecture, pedestrian-friendly neighborhoods, and integrated
luxury living.
Jerry Inzerillo, Group
CEO of Diriyah Company, describes the vision as:
“A place where living, working, and playing converge—deeply rooted in
culture and heritage, yet fully aligned with global standards for modern
living.”
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World-Class Residential Developments
At Cityscape Global 2024,
Diriyah Company announced landmark partnerships with luxury brands such as Raffles and The Ritz-Carlton, reinforcing its
strategy to bring best-in-class residential offerings to the heart of the
Kingdom.
·
Raffles Residences Diriyah:
Featuring 90 luxury homes, including duplexes and apartments, steps from
At-Turaif and Wadi Hanifah’s escarpment views.
·
The Ritz-Carlton Signature Collection Diriyah:
A follow-up to its sold-out residences, offering 59 new luxury units with full
access to hotel amenities.
Additional luxury offerings include:
·
Armani Residences Diriyah – 15
uniquely styled homes curated by Giorgio
Armani, showcasing Italian craftsmanship.
·
Baccarat Residences Diriyah – Nine
exclusive homes with French-inspired interiors, opposite the upcoming Baccarat
Hotel.
·
Corinthia Residences Diriyah – Ten
fully furnished luxury homes within the Diriyah Square precinct.
·
Aman Wadi Safar Residences – 34
Aman-branded villas inspired by Wadi Safar’s natural landscape.
These projects are all part of Diriyah Company’s comprehensive residential strategy, designed to
attract global investors and residents seeking cultural authenticity combined
with modern elegance.
A Commitment to Sustainability
Beyond aesthetics and luxury, sustainability
lies at the core of Diriyah’s development model. The company has received two
prestigious Mostadam (Ajwad)
sustainability certifications from the Ministry of
Municipalities and Housing for:
·
Diriyah North (Diamond Level
Masterplan)
·
The Ritz-Carlton Residences Diriyah
Highlights of the sustainability plan include:
·
100% irrigation using
treated wastewater
·
46% shaded pedestrian
pathways
·
25% of land dedicated to
green spaces and public parks
Diriyah also achieved LEED Platinum
certification in 2023 for the first phase of its Masterplan—an
endorsement of its global environmental standards and leadership in
eco-conscious urban development.
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“We’re not just building a city—we’re creating a model for sustainable urban
living rooted in cultural heritage,” says Inzerillo. “Diriyah will be a place
for everyone to enjoy, shaped by the highest standards of environmental
stewardship.”
A Thriving Hub for Culture, Business, and Tourism
Spanning 14 square kilometers,
Diriyah is designed as a fully integrated community:
·
High-tech office spaces and
business hubs
·
World-class shopping and
entertainment
·
Museums, galleries, and
public art installations
·
International hotels and
wellness resorts
This transformation supports Vision
2030, helping diversify Saudi Arabia’s economy by turning
heritage into a growth engine for real estate, tourism, and cultural
entrepreneurship.
As Cityscape Global 2025
returns to Riyadh this November, Diriyah Company continues to stand out as a
symbol of the Kingdom’s future—where tradition, innovation, and sustainability
intersect.
Source: economymiddleeast.com
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