Qiddiya and Geekay Group sign MoU to increase cooperation in esports
Qiddiya City, the premier global destination for entertainment, sports, and culture, has partnered with Geekay Group, a leader in the Middle East's gaming and entertainment sector, to advance its vision of becoming the world’s top gaming and esports hub.
The partnership was formalized at the New Global Sport Conference in Riyadh, where Abdullah Aldawood, Managing Director of Qiddiya, and Kishan Palija, CEO of Geekay Group, signed a Memorandum of Understanding (MOU). This collaboration outlines a strategic framework for combining their expertise across various gaming sectors.
A major focus of the partnership will be the creation of a phygital flagship store by Geekay Retail. This innovative store will blend physical and digital experiences, offering a curated selection of gaming merchandise and collectibles. Additionally, Geekay Retail will develop immersive fan zones within Qiddiya City's Gaming & Esports District, setting new standards for visitor engagement in the world’s first city designed specifically for play.
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Abdullah Aldawood remarked, “This partnership is a crucial milestone in our mission to establish Qiddiya as the leading global destination for gaming and esports. By integrating our expertise and resources, we aim to create a top-tier gaming and esports district that attracts global visitors and professionals, further solidifying Saudi Arabia’s position as a leader in entertainment and innovation. Together, we will set new benchmarks for fan experiences and support the growth of talent in the industry.”
Kishan Palija added, “We are thrilled to partner with Qiddiya on this groundbreaking initiative. This collaboration will greatly enrich the gaming and esports landscape in Saudi Arabia and beyond. Our shared vision will drive industry evolution, and we are eager to contribute to Qiddiya’s emergence as a global leader in esports and entertainment.”
Geekay Distribution will play a key role in enhancing the availability of gaming products within Qiddiya’s Gaming & Esports District by establishing comprehensive distribution channels for software, hardware, merchandise, and intellectual properties (IPs). Leveraging its extensive regional knowledge, Geekay will partner with manufacturers and retailers to ensure Qiddiya becomes a central hub for the latest gaming products in the Middle East.
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Furthermore, K2S Media, a subsidiary of Geekay Group, will set up a dedicated marketing hub within Qiddiya. As a strategic marketing and events partner, K2S Media will work with global and regional companies to promote major gaming and esports events, such as the Esports World Cup (EWC), and to support new product launches. This collaboration will further enhance Qiddiya’s status as the ultimate destination for gaming and esports enthusiasts.
Source: Zawya
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