German sportwear brand to become supplier to Saudi match balls from February 2024
In a newly formed partnership with the Saudi Pro League,
German sportswear brand Adidas will supply an exclusive match ball for the
2024-2025 season of the Roshn Saudi League (RSL). The announcement, made on
Wednesday, revealed that Adidas would officially become the supplier of the
Saudi top flight's match balls from February 2024, contributing to the
commercial success of the RSL and promoting football throughout the Kingdom.
For the current season, RSL teams will use the Adidas
'Oceaunz' ball until August, when the upgraded version with a new color palette
will be introduced. Bilal Fares, the General Manager of Adidas EMC, expressed
pride in the partnership, stating that it aligns with the brand's broader
objectives to increase sports participation in line with Saudi Vision 2030.
Fares emphasized Adidas's belief in the transformative power of sports and its
commitment to supporting the league's strategy to enhance the football sector,
making a positive impact in the Kingdom.
Saudi
Arabia officially announces bid to host the 2034 FIFA World Cup
Saad Allazeez, Vice-Chairman and interim CEO of SPL,
highlighted the significance of the partnership with Adidas, asserting that it
represents a crucial step in elevating football in Saudi Arabia. Aligning with
a globally recognized sportswear giant enhances the league's international
visibility and provides opportunities to attract talent, inspire investment,
and foster growth within the football culture and national ecosystem.
The collaboration with Adidas is seen as a catalyst for
reshaping the Kingdom's football landscape, with expectations of positive
developments in the future. The RSL has experienced a surge in global
viewership and match attendance, driven by the influx of internationally
acclaimed players and a national push to integrate football into Saudi Arabia's
sports portfolio.
NEOM's
Shuhub Community Program to cultivate Saudi football talent
As part of the Vision 2030 reforms, the Saudi government has
heavily invested in the sports sector, with 80 percent of Saudi nationals
involved in playing, attending, or following football, according to the
Ministry of Sport. The collaboration with Adidas adds to the Kingdom's sports
achievements, including hosting major championships and recruiting high-profile
footballers. Notably, Saudi Arabia is currently hosting the Spanish Super Cup,
one of the significant football events of the year, featuring iconic Spanish
clubs such as Barcelona, Real Madrid, Atletico Madrid, and CA Osasuna. Adidas's
long-term deal with the Saudi Arabian Football Federation (SAFF) and its
association with top national team players further solidify its commitment to
the Kingdom's football development.
Source: https://english.alarabiya.net/
){kind=link}
0 Comments