Saudi Arabia: John Pagano's extensive experience to help grow AlUla brand
AlUla Development
Company (UDC), a Public Investment
Fund company, has appointed John
Pagano as its new Managing Director, signalling a key step in the Kingdom’s
plans to advance AlUla as a leading global destination.
Pagano brings extensive experience in large-scale destination development and regenerative tourism. He previously served as Group Chief Executive Officer of Red Sea Global, the developer behind major luxury destinations including The Red Sea and AMAALA. He also holds senior leadership roles at the King Abdullah Financial District, underscoring his track record in delivering landmark projects across Saudi Arabia.
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In his new position, Pagano will oversee the
next phase of UDC’s growth, guiding the development of assets that highlight
AlUla’s distinctive natural environment and cultural heritage, while
strengthening the company’s ability to attract international investors and
visitors. His appointment was approved by the Board and follows a structured leadership
transition to ensure continuity and strategic alignment.
Pagano succeeds Fabien Toscano, who led the company through its initial development stage. During his tenure, Toscano secured key strategic partnerships and established a strong pipeline of hospitality and residential projects. UDC acknowledged his contributions in preparing the destination for its next chapter of expansion.
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Pagano has already made his first official visit to AlUla, accompanied by senior colleagues from Red Sea Global and UDC. The visit included site tours, project briefings and on-the-ground assessments, providing him with first-hand insight into AlUla’s unique landscapes and the opportunities for sustainable, long-term development.
Source: Construction Business News

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