NEOM Sports Club: Pioneering Saudi Arabia's Global Sports Hub
In a groundbreaking move reshaping Saudi Arabia's sports arena, NEOM, the ambitious mega-city project, has announced a transformative shift in operations.
The longstanding
Al-Suqoor Sports Club, a symbol of the Kingdom's sports culture, is undergoing
a significant rebranding as NEOM Sports Club, marking a pivotal moment in the
ownership transition.
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NEOM Sports Club: Ushering in a New Era for Saudi Sports
Taking the reins as CEO at NEOM Sports Club is Maaz Al-Ohali, previously at the helm of the Saudi Professional League club Al-Ettifaq. This transition seamlessly aligns with Crown Prince Mohammed bin Salman's sports investment and privatization initiative announced in June. The primary goal of this project is to invigorate and develop the sports sector in alignment with Vision 2030, a forward-looking initiative focused on diversifying Saudi Arabia's economy.
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NEOM Sports Club is poised to play a central role in realizing NEOM's sports objectives, including the nurturing of local talent and attracting exceptional international players. The overarching ambition is to transform NEOM into a global sports hub. Club President Mishari Al-Mutairi emphasizes the commitment to promoting a healthy lifestyle and strengthening social bonds through sports.
A Journey from Al-Suqoor
to NEOM
Established in 1965 as Al-Suqoor Football Club in Tabuk, the club, now competing in the second division, has recently expanded its horizons by introducing various sports teams. Notably, a women's football team aspires to ascend to the premier league. The journey from Al-Suqoor to NEOM Sports Club reflects the club's unwavering dedication to community service and the development of high-performing athletes.
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NEOM: A Catalyst for
Sports Development
The rebranding of the club by NEOM signifies more than a mere name
change; it embodies a forward-thinking approach to sports in Saudi Arabia.
Rooted in the vision of transforming the Kingdom into a global sports hub, NEOM Sports Club's diverse achievements in various sports, the establishment of new teams, and the creation of expansive academies underscore a steadfast commitment to this vision. With CEO Maaz Al-Ohali and President Mishari Al-Mutairi at the helm, NEOM Sports Club is poised to reach new heights on the international sports landscape.
Source:
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