Red Sea Global forms partnership with World Travel & Tourism Council

 

Red Sea Global forms partnership with World Travel & Tourism Council  

Red Sea Global (RSG) has entered into a significant partnership with the World Travel & Tourism Council (WTTC), becoming a destination partner. This collaboration enables RSG to share knowledge and exchange best practices with a network of industry leaders and experts who share a common vision for a more sustainable future in tourism.

Tracy Lanza, Group Head of Global Brand and Marketing at Red Sea Global, highlighted the significance of this partnership: "As we welcome our inaugural guests to The Red Sea destination this year, our collaboration with WTTC serves as a window to showcase the world the beauty, diversity, and cultural heritage of the Saudi Arabian Red Sea coast."

Lanza added, "Our commitment extends beyond sustainability at The Red Sea and Amaala, aiming for a positive, regenerative impact on both the environment and society. This partnership not only allows us to demonstrate our achievements, but also to highlight that there's a superior approach to development and operation, inspiring others to embrace regenerative tourism for the betterment of people and the planet."

Beyond knowledge exchange, this partnership grants RSG access to WTTC's annual Economic Impact Research encompassing over 185 countries and 26 global regions. Moreover, RSG will play a pivotal role in key WTTC initiatives including Travel & Mobility, Sustainable Future, and Digital Transformation.

Julia Simpson, WTTC President & CEO, emphasized the alignment between Red Sea Global's values and WTTC's mission: "By welcoming Red Sea Global as a valued member, the World Travel & Tourism Council reinforces our shared dedication to a more sustainable and regenerative future. Red Sea Global's commitment to uplifting communities, boosting economies, and preserving the environment harmoniously resonates with WTTC's core ethos. Together, we will lead the way in a journey where innovation, responsibility, and prosperity converge, creating destinations that not only captivate but actively enrich the lives of all stakeholders."

The anticipated impact of The Red Sea and Amaala destinations includes the generation of 120,000 job opportunities and the reception of up to 1.5 million tourists annually. These developments are poised to invigorate local economies while fostering sustainable growth. The emphasis on regenerative tourism practices ensures the conservation of the natural beauty and resources of these regions for generations to come.

Source: http://www.traveltrendstoday.in/