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Neom offers a unique place for media, gaming and film production


Neom offers a unique place for media, gaming and film production

Saudi Arabia’s futuristic mega city project Neom is fast emerging as a location of choice for film makers and media production projects.

Saudi production ‘Within Sands’ and Bolywood film ‘Dunki’ have already been shot at various locations of Neom. The territory with its deep blue ocean, pristine beaches, sand dunes and mesmerizing mountains offers a unique experience of media, gaming and film production. 

Over the past 18 months, Neom Media Village and Bajdah Desert Studios have supported more than two dozen productions including the $153 million movie “Desert Warrior”. 

The first Saudi movie “Within Sands” was filmed at Neom by one of Kingdom’s leading producers. According to Wayne Borg, managing director for Media Industries, Entertainment and Culture at Neom, “It’s in competition at the Red Sea International film festival and we’re hoping it wins one of the main prizes”. 

“We also finished filming last week the upcoming Bollywood movie ‘Dunki,’ starring Shahrukh Khan … and booked a 200-episode-a-year Saudi soap opera ‘Exceptional’ produced by MBC Group,” he said. 

Borg said Neom’s media hubs were impressive. “We have facilities, for instance, we have four sound stages, 2,500 square meters each,” he said.  

“Our studios are being built to be world-class production facilities with set production offices, construction warehouses, prop shops, wardrobe, and SFX facilities. Film and ancillary equipment including cameras, heavy-lift drones, telehandlers, boom lifts, scissor lifts and trackways are available on both sites.” 

By the end of 2026, “Neom will have a full-fledged ecosystem” and the media hubs will be approximately 1 million square meters with “with somewhere between 45 and 50 sound stages, tenancy space, gaming, studio space, industry learning space,” said Borg. 


Source: Arab News 

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