Saudi Diriyah Group's CEO Jerry Inzerillo announced UN Tourism Ambassador
Jerry
Inzerillo, CEO of Saudi historical destination developer Diriyah Co., has been
appointed a UN Tourism ambassador, joining an international group of
high-profile figures that includes football star Lionel Messi, fashion designer
Giorgio Armani and tenor Plácido Domingo.
The appointment was announced during UN Tourism’s inaugural Sustainability
Week, held in New York from April 15 to 19.
According to a statement, Inzerillo was recognized for his “lifelong
commitment” to using innovative design and development strategies to strengthen
local communities and promote emerging tourism destinations.
“UN Tourism is enormously proud to welcome Inzerillo as our newest tourism
ambassador,” said Zurab Pololikashvili, secretary-general of UN Tourism.
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“In this new role, he will help to amplify UN Tourism’s key messages about
the ability of tourism to drive change and achieve sustainable growth,” he
added.
Promoting sustainable tourism
Inzerillo said the rapid expansion of the global tourism sector brings
significant opportunities as well as a responsibility to ensure that new
developments deliver lasting benefits for communities and destinations.
“In the area of tourism, we have the privilege to work in one of the
world’s fastest-growing sectors that employ 320 million people today and will
add a further 100 million within the next decade,” he said.
“But with that privilege comes enormous responsibility to ensure that our
developments are innovative, actionable and have real and enduring impact,”
Inzerillo added.
Under Inzerillo’s leadership, Diriyah Co. has emphasized sustainability,
conservation and heritage preservation as central elements of its development
strategy.
The company said its approach is designed to meet international standards
while supporting the mobility, health and well-being of the local community.
“A key part of our master planning strategy is that our commitment to
sustainable practices must also extend beyond the day-to-day operations of
Diriyah Co.,” Inzerillo said.
Diriyah’s role in Saudi tourism
Located on the outskirts of Riyadh, Diriyah is home to At-Turaif, a UNESCO
World Heritage Site and the historic capital of the First Saudi State.
The Diriyah development is expected to accommodate around 100,000
residents, workers, students and visitors upon completion. The destination will
feature a broad mix of cultural, entertainment, retail, hospitality,
educational and residential facilities.
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The project is a major component of Saudi Arabia’s efforts to diversify
its economy and develop tourism as a key growth sector under Vision 2030.
In January, Inzerillo told Arab News that Riyadh would undergo continued
transformation “every year,” creating visible changes for both residents and
visitors.
He said tourists would not need to wait until 2030 to experience the
changes taking place across the capital’s rapidly developing tourism sector.
UN Tourism, formerly known as the World Tourism Organization, is the
United Nations agency responsible for promoting responsible, sustainable and
universally accessible tourism.
The organization advocates for tourism as a driver of economic growth,
inclusive development and environmental sustainability, while working with
governments and industry stakeholders to advance the sector globally.
Source: Arab News
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