Saudi Arabia’s AlUla witnesses more than 140,000 native plants sown
AlUla
has produced more than one million native seedlings as part of its
environmental restoration and tourism development strategy, with the plants set
to be integrated throughout the destination.
The initiative is delivered through the AlUla
Native Plant Nursery and Seedbank, supporting the Royal Commission for AlUla’s (RCU)
approach to restoring the natural environment while weaving it into the visitor
experience.
Authentic
Tourism Through Nature
Phillip Jones, Chief Tourism Officer at RCU,
explained:
“Tourism development in AlUla is guided by a simple principle: what we build must be true to place. Integrating native flora and fauna across hotels, heritage sites, and visitor experiences ensures our destination authentically reflects its natural environment and cultural history. By embedding biodiversity into the design, we create meaningful encounters for visitors while strengthening AlUla’s long-term sustainability.”
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Arabia: Event in AlUla celebrates the region’s agricultural heritage
To date, more than 140,000 native plants have
been deployed outside AlUla’s nature reserves, including tourism developments,
cultural sites, and visitor infrastructure. The planting programme spans
heritage locations such as Hegra, Dadan, and AlUla Old Town, as well as public
spaces, outdoor areas, and boutique luxury resorts, where environmental
planning is integrated into guest-facing landscapes.
Restoring
Ecosystems at Scale
The initiative forms part of a broader plan to
rehabilitate 65,000 hectares of degraded land by 2030, supporting conservation
programmes for species including the Arabian Leopard, Arabian Oryx, and
Red-necked Ostrich. By linking ecological restoration with tourism, AlUla is
fostering the growth of nature- and wildlife-based experiences.
Historically, native plants played a vital role in life and trade in the region. Archaeological evidence shows how past civilizations relied on plants for food, medicine, construction, and daily use, illustrating a deep-rooted connection between communities and the landscape. AlUla’s location along the ancient Incense Road facilitated the trade of plant-based goods, contributing to the rise of cities like Hegra, Saudi Arabia’s first UNESCO World Heritage Site, and Dadan. Today, visitors can experience this ecological history through the planting programme.
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desert fungus underscores AlUla’s unique ecology
Royal
Engagement and Community Impact
In February 2026, His Royal Highness The
Prince of Wales participated in the programme by planting an acacia tree in Sharaan
National Park, which has seen more than half a million native saplings planted
as part of AlUla’s protected area strategy.
Naif Al Malik, Vice President of Wildlife and
Natural Heritage at RCU, said:
“The Native Plant Nursery and Seedbank is
critical for ecological restoration across AlUla. By cultivating native species
adapted to our environment, we restore habitats, strengthen ecosystem
resilience, and support biodiversity at scale. This science-driven work ensures
environmental restoration benefits conservation, communities, and the local
economy.”
Sustainable
Development Aligned with Saudi Vision 2030
The planting initiative aligns with Saudi Vision 2030 and the Saudi Green Initiative, demonstrating AlUla’s integrated approach to tourism, conservation, and cultural heritage. By linking restoration with visitor experience, the destination continues to prioritize long-term sustainability and holistic planning.
Source: https://www.caterermiddleeast.com/

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