Saudi Arabia: Event in AlUla celebrates the region’s agricultural heritage

 

Saudi Arabia: Royal Commission for AlUla organizes event to promote agriculture 

The second AlUla Peregrina Season, part of the Khayrat AlUla initiative, concluded on Saturday at Al-Manshiyah Farmers Market, according to the Saudi Press Agency.

Organized by the Royal Commission for AlUla in partnership with AlUla Peregrina, the two-day event celebrated the region’s agricultural heritage while promoting a sustainable local economy.

The season placed a spotlight on peregrina, one of AlUla’s rarest and most valued agricultural products, known for its high quality and nutritional benefits and cultivated using traditional farming practices. The centuries-old peregrina tree is a native desert species long associated with Arabian culture for its cosmetic, nutritional and therapeutic uses.

 

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Local farmers and producers showcased fresh produce and peregrina-based products, alongside exhibitions exploring the plant’s history, cultivation and traditional harvesting techniques. The program also featured live cooking demonstrations focused on farm-to-table cuisine, cultural performances, children’s activities and interactive workshops.

According to the SPA, AlUla Peregrina promoted the nutritional and economic value of peregrina, supporting agricultural value chains and empowering local farmers.

Cultivated in AlUla for generations, the peregrina tree continues to play a role in sustaining the local economy. Its resilience in desert conditions and its high-value oil, widely used in natural beauty products, position it as a growing economic asset for the region.

 

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Abobakar Alanazi, chairman and CEO of AlUla Peregrina, said: “Peregrina is an authentic expression of AlUla’s identity, reflecting the deep connection between the land and its people. Peregrina Season enables us to highlight the expanding potential of desert-based natural resources for both local and global cosmetics industries.”

Source: https://travelgossip.co.uk/