Saudi Arabia showcases Riyadh's ambitious vision for a transformative downtown
New
Murabba, a Public
Investment Fund (PIF) company, has successfully concluded its
participation in MIPIM
2026, held in Cannes, France, marking its third consecutive year at
the renowned global real estate event. As part of the Saudi delegation at the
Invest Saudi pavilion, New Murabba demonstrated Riyadh's ambitious vision for a
transformative downtown.
Held from March 9 to 13 at the Palais des
Festivals in Cannes, MIPIM is one of the world’s premier platforms for real
estate and urban development, attracting over 20,000 delegates from 90
countries, alongside more than 300 pavilions.
At the event, New Murabba unveiled the future
of Riyadh's downtown, emphasizing the scale and innovative design of the New
Murabba development. Situated in the north-western part of Riyadh, this vast 14
million square meter destination ranks among the world’s largest purpose-built
mixed-use developments.
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The company also highlighted key elements of
its masterplan, which promote sustainable urban living and wellbeing. These
features include 25% green space, a “15-minute downtown” concept, and a
multi-modal mobility network, incorporating metro links, pedestrian pathways,
and flexible transportation options. With over 90,000 residential units
designed to accommodate more than 280,000 residents, New Murabba is poised to
attract millions of visitors annually.
A major highlight of the exhibition was The Mukaab,
a landmark centerpiece of the development. Drawing inspiration from Salmani
architecture, The Mukaab combines traditional Najdi elements with a striking
golden façade. Spanning 400 meters in all directions, The Mukaab is envisioned
as a vibrant hub for living, working, and recreation, powered by cutting-edge
technologies, including artificial intelligence, robotics, and holographic
projections, to create immersive experiences.
New
Murabba's participation in MIPIM 2026 underscores its ongoing commitment to
fostering global collaboration and establishing a world-class urban experience,
elevating Riyadh's status as a forward-thinking, sustainable metropolis.
Source:
Saudi Press Agency
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