Maison Pyramide to act as consultant at Saudi Arabia's Diriyah
Diriyah Company has
appointed Maison Pyramide as Retail
Strategist and Leasing Consultant for Jabal AlQurain Avenue
(JAQA), a flagship mixed-use development set to define Riyadh’s emerging cultural and lifestyle
landscape.
The appointment falls under Maison Pyramide’s Retail & Brand Advisory Division, which brings more than a decade of experience working with global retail groups, developers, and brands across the EMEA region. The division specialises in integrating creative vision with commercial strategy, covering retail planning, brand curation, leasing, and long-term growth initiatives.
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Diriyah
to become Saudi Arabia’s new cultural capital
As part of its mandate, Maison Pyramide will
oversee the full retail vision for Jabal AlQurain Avenue, including strategic
positioning, brand curation, and leasing. The firm will also lead tenant
engagement—from initial outreach to final agreements—while fostering strategic
partnerships that connect Diriyah Company with regional creative and
entrepreneurial communities. A key focus will be on showcasing Saudi and
regional brands, reinforcing the project’s cultural identity.
Commenting on the partnership, Jerry
Inzerillo, Group CEO of Diriyah Company, highlighted the importance
of collaborating with partners who can elevate local talent and create
meaningful cultural experiences. He noted that Maison Pyramide’s network across
both regional and global markets positions it as an ideal partner to shape the
destination and support emerging entrepreneurs.
Located within the Qurain Cultural District in Diriyah, Jabal AlQurain Avenue will span approximately 9,500 square metres of curated retail and F&B space, seamlessly integrated into a broader mixed-use environment. Designed as a pedestrian-friendly cultural avenue, the development will feature cultural academies, retail outlets, and experiences celebrating Saudi creativity across fashion, craftsmanship, gastronomy, art, and design, alongside office and residential components.
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Positioned under the theme “Where Culture Inspires, Creates, and Connects,” Jabal AlQurain Avenue aims to become a platform for Saudi and regional creators, blending heritage with contemporary commerce. The project is expected to set a new benchmark for cultural retail destinations, further strengthening Diriyah’s role as a global cultural hub.
Source: https://campaignme.com/
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