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Diriyah Company collaborates with Dolce&Gabbana to open Saudi Arabia’s largest branch

 

Bujairi Terrace is set to host Dolce&Gabbana’s newest fashion, food, and beverage store

Dolce&Gabbana to open Saudi Arabia’s largest branch in Bujairi Terrace of Diriyah

Diriyah Company proudly announces a landmark collaboration with the renowned Italian fashion house Dolce&Gabbana, in partnership with Saudi Arabia's Almalki Group. This strategic alliance will culminate in the opening of one of the premier luxury retail outlets at Bujairi Terrace later this year, establishing Saudi Arabia’s largest branch.

Bujairi Terrace is set to host Dolce&Gabbana’s newest fashion, food, and beverage store, offering an unparalleled experience to visitors from Saudi Arabia and beyond. With its illustrious history dating back to the mid-1980s, the iconic brand will significantly contribute to Diriyah's cultural fabric.

 

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Alongside its exquisite jewelry, home, and cosmetic collections, the store will introduce an exclusive premium café, the first of its kind in the GCC region, following the success of the inaugural Dolce&Gabbana café in Portofino. This unique dual offering will provide guests with a sanctuary to indulge in style and culinary delights at the Kingdom’s premier dining destination, where global culinary traditions converge in the birthplace of the Kingdom.

Furthermore, Dolce&Gabbana will debut an exclusive Abaya section, available solely at the Bujairi Terrace location, showcasing the brand's dedication to diversity and cultural integration.

Jerry Inzerillo, Group Chief Executive Officer of Diriyah Company, remarked: "This marks a significant milestone for both Diriyah and Dolce&Gabbana. The opening of this store symbolizes the beginning of a strong partnership and underscores Diriyah's commitment to becoming a global hub.

 

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“Saudi Arabia continues to make a profound impact on the retail sector, and this announcement further underscores that influence as we welcome the largest D&G store in the region. Diriyah represents a convergence of our rich cultural heritage with our rapidly evolving infrastructure and development.”

The newly inaugurated store represents a fusion of Western fashion influence with Middle Eastern flair. Situated in the Kingdom's birthplace and overlooking At-Turaif, the UNESCO World Heritage Site, the store will complement the diverse retail offerings, including luxury fashion.

Diriyah Company is a dynamic mixed-use developer reshaping urban planning to transform Diriyah, “The City of Earth,” into a vibrant hub of culture, entertainment, education, and the arts. Linking the Kingdom’s past, present, and future, Diriyah introduces visitors to the charm and hospitality of Najdi culture while serving as a beacon of inspiration for future generations.

About Diriyah

Diriyah, Saudi Arabia's premier historical, cultural, and lifestyle destination, is a pivotal component of Saudi Arabia's Vision 2030. Located just a short 15-minute drive from Riyadh's city center, this 14-square-kilometer development holds historical significance as the birthplace of the Kingdom of Saudi Arabia, dating back to 1727. Currently undergoing development by Diriyah Company, Diriyah is evolving into an authentic Najdi-style mixed-use urban community. At its heart lies At-Turaif, the UNESCO World Heritage Site inscribed in 2010, showcasing the ancient adobe capital city of the First Saudi State, dating back to 1766.

 

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Upon completion, Diriyah will accommodate 100,000 residents, workers, students, and visitors, offering a wide array of cultural, entertainment, retail, hospitality, educational, and residential spaces. Among the initial offerings is Bujairi Terrace, Riyadh’s new premium dining destination with over 20 global and local restaurants and cafes, boasting uninterrupted views of At-Turaif. Bab Samhan, a Luxury Collection Hotel, serves as Diriyah’s inaugural hospitality offering, providing a serene experience with panoramic views of Wadi Hanifah. Diriyah’s development embodies a dynamic environment celebrating Saudi Arabia's rich cultural history.

Source: Zawya

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