AlUla offers immersive way to experience Saudi heritage by engaging directly
with local traditions
In AlUla,
a new cultural initiative is offering visitors a deeply immersive way to
experience Saudi heritage by engaging directly with local traditions, daily
life, and community practices.
The project, called Hayaku, was founded by Albandary Ibrahim to present Saudi culture in an
authentic and lived format rather than through staged displays. The name,
derived from a local AlUla expression meaning “let’s go,” reflects an open
invitation to explore the region’s traditions in a natural and accessible way.
Hayaku collaborates closely with local
residents to create experiences rooted in everyday life, including food
preparation, farming, traditional crafts, and storytelling. A key highlight is
its traditional attire experience in AlUla Old Town, where visitors can wear
historically inspired clothing and learn about regional dress practices passed
down through generations.
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The initiative also aims to raise awareness
about the diversity of Saudi traditional clothing. While garments such as the
abaya and thobe are widely recognized, regional variations remain less known.
To ensure authenticity, the project draws on extensive research, including
consultations with heritage experts, cultural institutions, and local community
members.
The attire featured through Hayaku is based on
documented historical references and original designs, with only minimal
adjustments made to materials when necessary. The focus remains on
preservation, ensuring that traditional culture is presented without altering
its core identity.
Hayaku began in a family-owned space in AlUla
Old Town during the AlUla Season festival, chosen for its personal and
historical significance to the founder. It has since evolved into a broader
platform, enabling local hosts to share cultural experiences in their homes,
farms, and community spaces.
Rather than standardizing interactions, the
initiative encourages hosts to welcome visitors as they would in their everyday
lives, prioritizing spontaneity and authenticity over scripted presentations.
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Looking
ahead, Hayaku plans to expand to other regions across Saudi Arabia, aiming to
highlight the unique cultural identities of different communities while
fostering deeper understanding and meaningful connections for visitors.
Source: www.muslimnetwork.tv
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