Heckler Sydney studio awarded gold for its outstanding campaign for Red Sea
Independent creative studio Heckler
Sydney has won Gold for Creative Excellence at the 2025 Athar Awards for its work on Red Sea Global’s evocative
campaign, “Where Now Is Forever.” The project, created for Shebara, a luxury resort within Saudi
Arabia’s Red Sea destination, was named Best Campaign for Luxury Lifestyle.
Led by Insignia
Worldwide, the campaign celebrates Shebara as one of Saudi Arabia’s most
forward-thinking new destinations, redefining luxury hospitality storytelling
through design, emotion, and cinematic artistry.
“Where Now Is Forever” reimagines the Maldives-style
overwater resort experience through architecture-inspired design that connects
people, place, and time in a seamless, emotional narrative.
Read More Diriyah
festival features Saudi Arabia’s push toward sustainable tourism
Produced by Good
Stills and directed by Guillaume
Nallet, the campaign film embodies a new vision of regenerative luxury—uniting
creativity, purpose, and a sense of place. Heckler led the post-production
process, including colour grading, to enhance the film’s rich tonal and
cinematic textures. Heckler Sound also composed an original score for the
piece.
“We’re incredibly proud to see this project recognised,”
said Steve Marolho, Managing Director & Executive Producer at Heckler
Sydney. “Working from Sydney, our team was deeply involved—collaborating
closely with Insignia and Good Stills to translate architecture and landscape
into emotional visual storytelling. It’s a perfect example of world-class craft
meeting some of the world’s most remarkable destinations.”
Heckler’s collaboration with Red Sea Global continues its
series of high-profile creative projects across the Middle East, including the Riyadh
Expo 2030 launch film and Visit Abu Dhabi’s global campaign featuring Chris
Hemsworth. These works further solidify the studio’s standing as a leading
creative force for tourism and government brands in the region.
Read More
Red
Sea Global reveals in-house luxury brand Shebara
Held at the Four
Seasons Riyadh, the Athar Festival brought together over 1,000 industry
leaders to celebrate excellence in creativity and brand communication across
the Middle East and beyond. The award underscores Red Sea Global’s pioneering
vision, positioning Saudi Arabia as a global hub for innovation, design, and
sustainable luxury.
Credits:
Client: Red Sea Global
Agency: Insignia Worldwide
Production House: Good Stills
Post Production: Heckler Sydney
Music & Sound: Heckler Sound
Source: https://campaignbrief.com/
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