Red Sea Global signs partnership with Adobe and Globant to enhance guest experiences
Red Sea Global (RSG), the developer
behind Saudi Arabia’s world-leading regenerative tourism destinations The Red
Sea and AMAALA, has announced a strategic partnership with Adobe and Globant to
deliver immersive, personalized digital experiences for guests at every stage
of their journey.
As part of the collaboration, Adobe
for Business solutions will serve as the digital backbone for RSG’s platforms,
including VisitRedSea.com, while Globant, RSG’s technology partner, will
oversee implementation through its advanced Connected Visitor Experience
framework.
Welcoming its first guests in 2023,
The Red Sea has quickly emerged as one of the world’s most captivating new
destinations. To inspire global travelers, RSG sought to create a digital
experience that mirrors the destination’s natural beauty and luxury appeal.
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“When visitors come to The Red Sea,
they’re captivated by its landscapes and resorts. We wanted VisitRedSea.com to
evoke that same sense of wonder,” said Sultan Moraished, Group Head of
Technology and Corporate Excellence at Red Sea Global. “Adobe Experience
Cloud’s content and personalization capabilities help us create memorable
impressions at every stage—from discovery and booking to the on-site
experience.”
Built on Adobe Experience Manager,
VisitRedSea.com delivers AI-driven, dynamic content across web and mobile,
offering tailored experiences that bring the destination’s islands, beaches,
and resorts to life.
“From the moment visitors arrive on
VisitRedSea.com, they are immersed in stunning visuals and personalized
storytelling,” said Luc Dammann, President of EMEA at Adobe. “Red Sea Global’s
vision, powered by Adobe’s AI, is setting a new benchmark for digital
experiences in the travel industry.”
The partnership integrates Adobe’s
AI and real-time decisioning capabilities with Globant’s architecture, data
integration, and journey orchestration expertise. This fusion enables RSG to
unify content, data, and artificial intelligence—creating context-aware,
seamless interactions from initial research and itinerary planning to booking
and in-destination experiences.
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“Our mission is to help Red Sea Global
generate real value while delivering world-class experiences,” said Federico
Pienovi, CEO of New Markets at Globant. “By uniting data, AI, and IoT around
the traveller—and combining Adobe’s cutting-edge tools with Globant’s
innovation—we’re building a scalable ecosystem that sets a new global standard
for luxury travel.”
Adobe Experience Manager, along with
Adobe Target and integrated analytics, underpins RSG’s ability to deliver
hyper-personalized content across its digital touchpoints. This ensures every
visitor receives relevant, inspiring communications that enhance engagement and
drive seamless transitions from digital discovery to resort bookings.
Through this partnership, Red Sea
Global reinforces its commitment to innovation, sustainability, and guest-centric
design—bringing to life the next generation of luxury travel experiences
powered by technology and creativity.
Source: https://www.albawaba.com/
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