ROSHN Group joins the "Recycle Your Device" initiative to foster sustainability

 

ROSHN Group joins the "Recycle Your Device" to promote circular economy 

ROSHN Group, Saudi Arabia’s leading multi-asset real estate developer and a Public Investment Fund (PIF) company, has partnered with the Communications, Space, and Technology Commission (CST) to support the Recycle Your Device initiative. This nationwide campaign, set to run until December, aims to foster sustainability and promote a circular economy in line with Saudi Arabia’s Vision 2030.

The initiative’s goal is to recycle over 100,000 electronic devices over the next six months. By encouraging the public to responsibly recycle old electronic equipment, the campaign will help minimize e-waste and promote the reuse of valuable materials. Devices donated will be refurbished and donated for further use, extending their lifecycle.

As a Success Partner, ROSHN Group will leverage its “YUHYEEK” CSR Program to raise awareness and encourage participation. The company will activate various activities in its communities and destinations, using communication channels and on-the-ground events to drive engagement.

 

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The campaign aims to surpass the achievements of the first national electronic device recycling campaign that ran from 2022 to 2023. During that initiative, over 100,000 devices worth SAR 30 million were recycled, and 240 tons of electronic materials were refurbished.

Through this partnership, ROSHN Group is playing a key role in advancing a sustainable future, aligned with the Kingdom’s long-term goals, by championing responsible technology use and collective action in the fight against e-waste.

Source: Zawya