ROSHN becomes foundation partner of 2024 Diriyah Contemporary Art
Biennale
ROSHN solidifies its alliance with the Diriyah Biennale
Foundation as a Foundation Partner for the second installment of the Diriyah
Contemporary Art Biennale. This collaboration underscores ROSHN's dedication to
nurturing creativity and enriching Saudi Arabia's artistic milieu.
Through its YUHYEEK Corporate Social Responsibility (CSR)
program, ROSHN fuels this partnership, reinforcing the group's commitment to
shaping a vibrant cultural landscape in Saudi Arabia. This initiative aligns
with Vision 2030's aspiration to enhance the nation's quality of life through
community-focused endeavors.
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Located in the historic town of Diriyah's JAX District, the
Biennale, titled "After Rain," symbolizes revitalization and
transformation, mirroring the dynamic changes sweeping across Saudi Arabia. Led
by globally renowned curator Ute Meta Bauer as Artistic Director, the event
features contributions from 100 artists, showcasing 177 artworks spread across
12,900 square meters.
ROSHN's involvement extends beyond sponsorship, encompassing
a series of art-focused workshops, panels, and activations designed to foster
cultural dialogue and knowledge exchange. Additionally, ROSHN champions environmental
stewardship through its signature tree planting activation, contributing to the
group's broader Green Initiative aimed at enhancing green cover and
environmental awareness nationwide.
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Ghada AlRumayan, ROSHN's Group Chief Marketing and Communications
Officer, emphasized the group's commitment to supporting arts and culture,
citing it as integral to ROSHN's mission of empowerment and opportunity. This
ongoing partnership exemplifies ROSHN's dedication to enhancing Saudi Arabia's
cultural landscape and aligns with Vision 2030's vision of a vibrant society.
ROSHN's role as Foundation Partner of the Diriyah Biennale
Foundation underscores its multifaceted approach to cultural sponsorship, which
includes initiatives such as the Tuwaiq Sculpture Symposium, Al Bisht Al Hasawi
Festival sponsorship, and participation in prestigious book fairs. These
efforts reflect ROSHN's unwavering commitment to enriching the Kingdom's
quality of life through cultural engagement and dialogue, extending its impact
beyond real estate developments.
Source: Zawya
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