Qiddiya Investment Company makes mark at Goodwood Festival of Speed in England
Qiddiya Investment Company has taken center stage at the Goodwood Festival of Speed in the UK, marking a significant move to highlight its transformative projects to a global audience. Known as one of the premier international events for motorsports and automotive innovation, the festival provides a powerful platform for Qiddiya to connect with key industry players and enthusiasts alike.
Abdullah Aldawood, Managing Director of Qiddiya, emphasized the importance
of this participation.
“Our presence at the Goodwood Festival of Speed is a unique opportunity to
engage with leading global automotive brands and motorsport communities, while
showcasing our landmark projects that will add significant value to the sports
and entertainment sectors in the Kingdom,” he said.
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Driving Vision 2030 Through
Entertainment and Innovation
A cornerstone of Saudi Arabia’s Vision 2030, Qiddiya is at the forefront of
efforts to build a more vibrant society and diverse economy by developing
world-class entertainment and lifestyle destinations. Its flagship development,
Qiddiya City, is located in the scenic Tuwaiq Mountains, just 40 minutes from
Riyadh, and is set to become a premier hub for sports, culture, and recreation.
At Goodwood, Qiddiya is spotlighting its Speed Park Track, a
state-of-the-art racing facility that forms a central element of Qiddiya City’s
masterplan. The company is also showcasing the Mercedes-AMG World of
Performance, a major attraction for motorsport fans and a testament to
Qiddiya’s growing global partnerships.
The Power of Play:
Redefining Quality of Life
Qiddiya’s projects are guided by its “Power of Play” philosophy — a belief
in the transformative power of entertainment to enrich lives, promote
well-being, and foster community. The company is developing a diverse mix of
attractions and experiences aimed at residents, citizens, and international
visitors, making Qiddiya a global destination for both tourism and recreation.
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A Global Platform for a
Local Vision
Participating in the Goodwood Festival not only strengthens Qiddiya’s
international profile, but also reinforces Saudi Arabia’s broader cultural and
economic ambitions. By presenting its innovative projects on the world stage,
Qiddiya is positioning itself as a leader in the future of motorsports,
entertainment, and integrated lifestyle development.
As Qiddiya continues to evolve, its presence at iconic global events like
Goodwood serves as a bold statement of intent — to create not just
destinations, but transformative experiences that resonate with audiences
across the globe.
Source: One Arabia
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