Saudi ‘Quality of Life Program’
creating meaningful opportunities for citizens
The "Quality of Life
Program" is a cornerstone of Saudi Arabia’s Vision 2030, designed to
enhance the well-being of its citizens by integrating culture, sports, arts,
and entertainment into a unified national strategy. This initiative aims to create
meaningful opportunities and promote a sense of fulfillment and tranquility
among the Saudi people, aligning with the Kingdom's broader Vision 2030
objectives.
Key goals of the program include the
preservation of Islamic, Arab, and national heritage while promoting increased
public participation in sports. It also seeks to achieve regional and global
success in selected professional sports, improve city services, and enhance
urban landscapes. Additionally, the program focuses on combating drug use and
diversifying entertainment options for a broader, more inclusive population.
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Quality
of Life Program and Vision 2030
Tourism development is another
significant priority, along with improving living conditions for expatriates.
The program aims to create one million direct jobs in the tourism sector by
2030, contributing 10% to the national GDP. Khalid bin Abdullah AlBaker, CEO of
the Quality of Life Program, emphasized the importance of sustainability and
continuous improvement in these efforts.
The program also sets ambitious
tourism targets, aiming to attract 100 million visitors by 2023 and 150 million
by 2030. This expected growth is projected to unlock substantial investment
opportunities in the tourism sector. Since the launch of Vision 2030, Saudi
Arabia has already seen notable progress in this area.
To achieve these targets, the
program is implementing over 170 initiatives with the involvement of 17
executive bodies. Progress is measured through periodic evaluations, tracked
quarterly, semi-annually, or annually depending on the nature of the
objectives. These evaluations ensure the program's goals are being met
effectively and on schedule.
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Furthermore, the Quality of Life
Program encourages Saudi citizens to contribute to the arts and culture while
expanding entertainment offerings. By enhancing cultural and recreational
opportunities, the program aims to foster a vibrant, dynamic environment that
benefits both residents and visitors.
As Saudi Arabia continues to move
forward with Vision 2030, the Quality of Life Program plays an integral role in
shaping a brighter, more prosperous future for its citizens. Through its
strategic initiatives and clear objectives, the program aims to elevate living
standards across multiple sectors.
Source: One Arabia
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