Diriyah Company and GoZahid join hands to promote tourism
Diriyah Company has signed a
strategic travel trade agreement with leading Saudi travel brand GoZahid to
strengthen Diriyah’s positioning as a premier global cultural and tourism
destination.
Announced during the Arabian Travel
Market (ATM) trade show in Dubai, the partnership focuses on enhancing
destination marketing, training tour operators, and developing tour guide
programs to elevate the visitor experience. GoZahid joins a distinguished
lineup of Diriyah’s trade partners at the event, including Athaar Arabia,
Abercrombie & Kent, 88 Destinations, Tetrapylon, and Bonjour Saudi.
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This collaboration builds on
Diriyah’s growing tourism success. Since opening the UNESCO World Heritage Site
of At-Turaif and the Bujairi Terrace dining district in December 2022, the
destination has welcomed more than three million visitors. The recent launch of
its first hotel, the 134-room Bab Samhan – a Luxury Collection Hotel – further
solidifies its appeal.
As part of the agreement, Diriyah
Company and GoZahid will jointly promote Diriyah – known as The City of Earth –
to international cultural travelers. Key initiatives include hosting
destination workshops, developing training manuals for guides, and providing
tailored support to travel operators.
“We are delighted to partner with
GoZahid, a respected and internationally recognized travel leader,” said Jerry
Inzerillo, Group CEO of Diriyah Company. “Together, we aim to deliver
unforgettable cultural experiences and establish Diriyah as one of the world’s
iconic gathering places.”
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Daniel Ponzo, Group Managing
Director of Zahid Travel Group, added: “This partnership reflects our shared
passion for cultural authenticity and transformative travel. We look forward to
introducing Diriyah’s rich heritage to a global audience.”
With plans underway for flagship
attractions such as the Royal Diriyah Opera House, the 20,000-seat Diriyah
Arena, and luxury hospitality brands, Diriyah is poised to become one of the
most significant cultural and tourism hubs on the global stage.
Source: https://www.ttnworldwide.com/
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