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Saudi Arabia launches Sustainable Ihram Initiative to promote green fashion

During the last Hajj season, five tons of Ihram fabric were collected
 

Saudi Arabia to recycle used Ihram fabric into sustainable new garments 

The Saudi Fashion Commission has partnered with Tadweem, the Saudi Investment Recycling Company (SIRC), Kidana Development Company, and SANKO Group to launch the Sustainable Ihram Initiative, the Kingdom’s first eco-friendly Ihram garment product. Unveiled at the Islamic Arts Biennale, this initiative aims to recycle used Ihram garments from the annual Hajj pilgrimage into high-quality, sustainable new garments, aligning with Saudi Vision 2030’s environmental goals.

The program uses a closed-loop textile recycling system, where used Ihrams from the previous Hajj season are collected, sorted, and transformed into new garments. The process begins by collecting fabrics from tents at the Holy Site in Mina, followed by a thorough assessment to ensure they are recyclable.

Nawaf Alhaysuni, executive director at Tadweem, revealed that during the last Hajj season, five tons of Ihram fabric were collected, with 95% successfully recycled and the remaining 5% upcycled into other products. Tadweem worked in collaboration with SANKO, a Turkish textile factory, to chemically treat the fabric and produce fresh, clean Ihram garments. These recycled Ihrams are now available for purchase online and in stores in Makkah, Madinah, and Jeddah, with plans to expand availability at Jeddah and Riyadh airports.

 

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A representative from the Saudi Fashion Commission emphasized the long journey to develop the initiative, stating, “The Fashion Commission is committed to innovative solutions unique to Saudi Arabia. This collaboration raises awareness about sustainability and promotes advanced recycling methods for Ihram garments. It aligns with Vision 2030, where sustainability is a key focus.”

While standard Ihram garments are typically priced between SR50 and SR60, the recycled Sustainable Ihrams are priced at SR98 due to the international recycling process. Alhaysuni shared that Tadweem’s long-term goal is to establish a local recycling facility to reduce costs and create a circular economy for Ihrams within Saudi Arabia. Currently, 97% of Ihram fabrics used in the Kingdom are imported, and Tadweem hopes to establish a local system where Ihrams are collected, recycled, and resold domestically.

One of the major challenges has been overcoming public concerns about the cleanliness and quality of recycled textiles. To address this, Tadweem has incorporated a QR code on the product packaging, linking to a video that provides full transparency of the recycling process, from collection and cleaning to the production of new garments. “Our goal is to build trust by showcasing every step of the process, ensuring that these recycled Ihrams meet the same high standards of cleanliness and quality as new ones,” said Alhaysuni.

 

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The initiative, which launched less than three weeks ago, has received positive early feedback. Tadweem and the Saudi Fashion Commission hope this project will promote a more sustainable Hajj season and encourage greater local textile recycling. Alhaysuni said, “This is one of our largest sustainability initiatives. If successful, the next step is to establish a dedicated factory in Saudi Arabia to recycle Ihram fabrics locally.”

Sustainable Ihram garments are now available online at sustainableihram.com and in select stores in Jeddah and Makkah. By pioneering green fashion, this initiative aims to position Saudi Arabia as a leader in sustainable textile innovation and responsible consumption.

Source: Saudi Gazette

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