Red Sea Global playing a pioneering role in sustainable tourism
A groundbreaking scientific report, co-authored by Red Sea Global, King
Abdullah University of Science and Technology (KAUST), and Aptamind Partners,
calls on the global tourism industry to shift from environmental sustainability
to a regenerative tourism model. This innovative framework is designed
to leave destinations in a better state than they were found, actively
benefiting both people and the planet.
Tourism’s Climate Impact: A Call for Change
The report highlights that tourism accounts for 8-11% of global greenhouse
gas emissions, positioning it as a major contributor to the climate crisis. It
argues that current sustainability measures, focused on minimizing harm, are
insufficient to reverse environmental damage. Instead, regenerative tourism is
proposed as a net-positive approach that aligns with global
initiatives such as the Paris Agreement and the Kunming-Montreal Global
Biodiversity Framework.
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Red Sea Global spearheading sustainable tourism: Report
Five Pillars of Regenerative Tourism
The report outlines actionable strategies for transitioning to regenerative
tourism, emphasizing five key areas:
1. Social Engagement
Involve local communities in tourism planning and operations to ensure
equitable sharing of benefits, respect for local cultures, and reduced social
displacement. Tourism can also promote workforce diversity by creating new
roles and skill-building opportunities for local populations, particularly
women.
2. Sustainable Consumption
Foster responsible consumption and production, including reducing waste,
eliminating single-use plastics, supporting circular economies, and
prioritizing local suppliers.
3. Sustainable Food Systems
Partner with local farmers, reduce food waste, and minimize environmental
impacts associated with food production and consumption.
4. Ecosystem Restoration
Protect and rehabilitate natural habitats, promote responsible wildlife
tourism, and restore biodiversity through innovative programs like coral
regeneration and mangrove nurseries.
5. Renewable Energy
Transition to renewable energy sources, improve energy efficiency, and reduce
the carbon footprint of tourism operations.
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Sea Global's commitment to sustainable tourism
Business Benefits of Regenerative Tourism
The report underscores the business case for regenerative tourism,
highlighting its potential to build resilience, attract eco-conscious
travelers, and align with evolving consumer expectations.
Carlos Duarte, KAUST marine sustainability expert and co-author, explained:
“Regenerative tourism is about more than protecting nature—it’s about
ensuring long-term business viability. By investing in ecosystems and
communities, businesses can adapt to future disruptions while contributing to
global sustainability goals.”
Aradhana Khowala, CEO of Aptamind Partners, added:
“The real opportunity lies in translating regenerative principles into
meaningful guest experiences. Effective storytelling can transform these
efforts into a compelling tourism model that revitalizes, nurtures, and
restores.”
Red Sea Global: Leading the Regenerative
Charge
Red Sea Global, the developer of transformative tourism projects like AMAALA
and The Red Sea, is at the forefront of implementing regenerative principles on
Saudi Arabia’s Red Sea coast.
Key initiatives include:
- Coral reef
restoration using cutting-edge technologies like 3D photogrammetry and
machine learning for monitoring.
- Establishing
facilities such as a Marine Life Operations Center, Coral Regeneration
Lab, and nurseries for mangroves and native plants.
- A commitment
to 100% renewable energy, including solar-powered hotels and eco-friendly
transport systems.
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of Red Sea Global highlights key features of the project
John Pagano, CEO of Red Sea Global, emphasized the significance of this
shift:
“This paper provides a clear roadmap to move beyond sustainability toward regeneration—ensuring
destinations are left better than we found them. It’s a call to action for the
tourism industry to embrace this transformative vision.”
Toward a Net-Positive Future
The authors stress the importance of measurable goals and transparent
reporting to drive accountability in regenerative tourism.
Dr. Maryam Ficociello, Group Chief Governance Officer at Red Sea Global,
concluded:
“Governance must go beyond sustainability. Regenerative tourism requires
inclusivity, equity, and collaboration among communities, governments, and
businesses. It’s not just a new framework—it’s a new mindset focused on
creating net-positive benefits for people and the planet.”
This report sets a new benchmark for global tourism, urging the industry to
reimagine its impact and embrace a regenerative future.
Source: https://sustainabilitymag.com/
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