NEOM keeps an option of future
collaboration with FC Barcelona (Barça's)
In mid-July, FC Barcelona’s board of
directors met with NEOM, the ambitious urban development project in Saudi
Arabia's Tabuk region, to explore potential sponsorship opportunities.
Although club president Joan Laporta
could not attend due to personal reasons, the rest of the Barça leadership was
present, alongside Lewandowski's representative, Pini Zahavi, who maintains
close ties with the club.
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Barcelona's proposal to NEOM covered
a variety of sponsorship avenues, including branding on the training kits, the
reserve team, the basketball division, and VIP suites in the upcoming Spotify
Camp Nou.
However, NEOM declined the
sponsorship deal but expressed interest in collaborating with FC Barcelona to
introduce the club’s renowned footballing philosophy and La Masia academy model
to Saudi Arabia by establishing regional branches.
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Discussions for future partnerships
are expected to continue.
Source: https://www.mundodeportivo.com/
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