India's premier cricket team joins hands Saudi Arabia's Neom
Neom, the sustainable urban development project in Saudi Arabia, has announced a new partnership with Rajasthan Royals, one of India's premier cricket teams in the Indian Premier League (IPL) Twenty20 competition.
As a "principal partner" of the team, Neom branding will be prominently displayed on the secondary front-of-shirt sponsorship spot for the 2024 and 2025 IPL seasons.
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This collaboration follows Neom's initial partnership with Rajasthan Royals in 2023 for a community sports program in the Jaipur region of India, where the team is based.
Jan Paterson, Neom Sport managing director, expressed excitement about expanding the partnership, stating, "Following a successful pilot program last year, we are excited to take our partnership with the Royals to the next level as a principal partner and continue growing cricket as a tool for social growth."
He added, "Working with the Saudi Arabian Cricket Federation and Rajasthan Royals will enable us to provide cricket for men, women, girls, and boys alike, across NEOM. This will pave the way for development at an individual level and contribute to the growth of the sport across the kingdom while amplifying the Neom brand globally."
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Manoj Badale, lead owner of Rajasthan Royals, emphasized the significance of the partnership, stating, "This landmark deal, emblematic of our global reach, national appeal as a franchise and cricketing expertise, signifies a shared commitment towards creating a positive societal impact… This partnership also provides us with the opportunity to work as a conduit for fostering connections between Neom and our passionate Indian supporters."
Source: https://www.sportcal.com/
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