Neom to be a hub of liveability, business and conservation in region: Nadhmi Al Nasr

 

Neom to be a hub of liveability, business and conservation in region: Nadhmi Al Nasr

The CEO of Neom envisions a transformation of liveability, business, and conservation in the region. Neom, known for its ambitious project, The Line, set to run on renewable energy, has broader ambitions, as its chief executive shared with The National.

Neom is embracing sports, aligning with the goals of Saudi Vision 2030, in a sustainable manner, aiming to become synonymous with various international events. The endeavor includes making Neom the annual hub for beach sports, as it recently hosted the Neom Beach Games 2023. This event featured the Beach Soccer Cup, which concluded over the weekend, along with other activities like triathlon, basketball, and the Titan Desert cycling challenge.

 

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Nadhmi Al Nasr, the CEO of Neom, emphasized their goal to "redefine liveability, conservation, and innovation across industries."

Since July 2018, Mr. Al Nasr has been at the forefront of Neom's bold vision and program. His journey began at Saudi Aramco in 1978, and he later assumed the role of vice president of the Kaust Development Programme. In 2009, he was appointed by Royal Decree to the advisory board of the Supreme Economic Council, and in 2017, he became the interim president of the King Abdullah Petroleum Studies and Research Centre.

According to Mr. Al Nasr, Neom's various sectors will play a pivotal role in the success of the project and in fulfilling their commitment to economic progress in alignment with Saudi Vision 2030.

During the Beach Games, Jan Paterson, the managing director of Neom Sport, described the event as a significant milestone in the company's history and expressed plans to involve Saudi women in beach soccer games in the future.

 

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Joan Cusco, president of Beach Soccer Worldwide, commended Neom, hailing the Beach Soccer Cup as "the best event of the season."

The final day of the men's Neom Beach Soccer Cup took place on Saturday evening, with Brazil emerging as the champions in the final against Japan. This marked the third edition of the Neom Beach Soccer Cup.

In the women's matches, Spain secured the championship title by defeating Brazil in the final, and Mr. Cusco expressed hope for increased female participation in the next season.

Majid, a member of the Saudi beach soccer team, conveyed his pride in representing the national team, especially in Neom, where the environment is tailored to support athletes and offer them the best opportunities. Local support was strong, with many residents from Tabuk attending the Neom Beach Soccer Cup to watch international matches. Neom arranged transportation for locals and their children, providing them with access to games and activities in the fan zone.

 

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The fan zone, located at the heart of the Beach Games Hub, featured live entertainment and sports activities for visitors. It included free games such as Beach Volleyball, a Basketball Tree, Slack Line, Football Pool, Tic Tac Toe Basketball, Foosball Table, Balance Board, and Teqball. Teenagers and adults also enjoyed a Zipline and a giant slide.

Omar Mohasin, a Saudi national from Tabuk, expressed his enthusiasm for the event and voiced his hope that Saudi Arabia could become the champions in the next year. He emphasized the importance of such events for the community and sports in Saudi Arabia, highlighting the pride of hosting the Beach Soccer World Cup.

The Neom Beach Games comprise a series of major sports events held over five weeks, drawing over 800 international athletes from approximately 25 countries, as well as national federations and international rights holders, to Neom.

Source: https://www.thenationalnews.com/