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NEOM poised to become a pioneering in sports innovation

 

NEOM poised to become a pioneer in sports innovation  

NEOM is looking to become a pioneer in sports innovation, marking a significant milestone in its journey. In a thrilling development, Microsoft's Global Sports Innovation Center (GSIC) recently introduced the "NEOM Sports Open Innovation Program" in partnership with NEOM. The program's primary objective is to revolutionize the sports industry by harnessing cutting-edge technologies, with a particular focus on artificial intelligence and adventure sports.

Iris Cordoba, the General Manager of GSIC, hailed this initiative as a "golden opportunity" for both startups and established companies to shape the future of sports by harmonizing technology, nature, and sustainability. She expressed a commitment to creating a vibrant network that fosters innovation and unlocks the untapped potential for innovation in the realm of sports. Cordoba also revealed that the center has forged collaborations with five prominent global sports tech companies to expedite the program's progress.

 

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Jan Paterson, the Managing Director of NEOM Sport, emphasized the perfect alignment of this collaborative endeavor with NEOM's long-term vision. NEOM aspires to establish itself as a global epicenter for sports innovation, promoting healthy lifestyles and ensuring an exceptional living environment for its residents and visitors. Paterson described the program as a catalyst for achieving growth and development across all facets of the sports sector in NEOM, ranging from cultivating diverse healthy and active lifestyles to fostering a high-performance culture, organizing quality events, enhancing infrastructure, and activating partnerships. Ultimately, NEOM aims to solidify its position as a regional hub for sports and innovation.

Paterson issued a call to action for startups and companies to participate in the program, highlighting its potential to contribute to the advancement of adventure sports and artificial intelligence, thereby exerting a lasting influence on the sports sector.

NEOM will provide program participants with a distinctive environment conducive to developing innovative solutions, elevating performance levels, and exploring new horizons in the field. The program also promises enriching experiences, including expert-led sessions and interactive activities designed to unlock the potential of participating firms.

 

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Furthermore, winners of the program can expect to receive a range of incentives, including a complimentary membership in the GSIC, a cash prize of up to €50,000 to fund the implementation of their ideas within NEOM, and access to commercial opportunities within the NEOM ecosystem.

As an added bonus, program winners will be invited to spend a week at NEOM's headquarters, affording them the opportunity to gain firsthand insights into various aspects of the sports business landscape while immersing themselves in the work environment. They will also be extended an exclusive invitation to a collaborative event organized by NEOM and GSIC in 2024.

Applications for the program opened on September 12 and will remain open until October 12, with the announcement of winners scheduled for November 23. This marks an exciting opportunity for innovators to be part of NEOM's transformative journey in the sports industry.

Source: https://english.aawsat.com/

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