Diriyah Company officially becomes member of the UN World Tourism Organization

Diriyah Company officially becomes member of the UN World Tourism Organization

The Diriyah Company officially became a member of the UN World Tourism Organization, marking a significant stride toward enhancing global tourism within the Kingdom, according to a report by the Saudi Press Agency.

The company stated that its affiliation with the UNWTO will bolster its engagement in the tourism industry, aligning with international standards of ethical tourism. This move also positions it to play a crucial role in shaping the future of tourism in the Kingdom, with the ultimate aim of establishing Diriyah as a prominent global cultural destination.

 

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The primary focus of the Diriyah Company lies in sustainable urban development, making it one of the Kingdom's foremost organizations dedicated to increasing the tourism sector's contribution to the national economy, with a target of raising it from 3.2 percent to 10 percent by 2030.

Jerry Inzerillo, CEO of the Diriyah Group, highlighted the significance of the company's UNWTO membership as a pivotal moment in presenting Diriyah's rich culture and history to the world. He emphasized that this partnership enables Diriyah to share the Kingdom's cultural heritage with the global community.

Source: https://www.arabnews.com/