Saudi Crown Prince unveils 'Soudah Peaks' masterplan to propel GDP by
$7.73 billion
In a landmark announcement, Saudi Crown Prince Mohammed bin Salman bin
Abdulaziz Al Saud, who serves as both the Prime Minister and Chairman of Soudah
Development, has revealed the visionary masterplan for the transformation of
Soudah and portions of Rijal Almaa into the opulent mountain tourism haven
known as 'Soudah Peaks.' This exclusive mountain tourism destination graces
Saudi Arabia's highest peak, situated 3,015 meters above sea level.
Pioneering a new age in tourism
Nestled amid an exceptional natural and cultural landscape within the
Aseer region of southwest Saudi Arabia, this project forms a pivotal component
of the Public Investment Fund (PIF)'s commitment to diversify the economy. The
venture aims to bolster crucial sectors like tourism, hospitality, and
entertainment while supporting the broader Aseer development strategy.
Soudah Peaks: A paradigm shift
Crown Prince Mohammed bin Salman, Chairman of Soudah Development’s Board
of Directors, heralded Soudah Peaks as a harbinger of a new era in luxurious
mountain tourism. It not only promises an unparalleled living experience but
also commits to the preservation of the natural environment and the region's
cultural and heritage treasures. This initiative is strategically aligned with
the Vision 2030 objectives, encompassing the expansion of tourism and
entertainment, economic growth, investment attraction, and a substantial
contribution of over SAR 29 billion to the Kingdom's cumulative GDP, besides
creating numerous direct and indirect employment opportunities.
The crown prince asserted, "The masterplan reaffirms our dedication
to global environmental preservation, resource sustainability for future
generations, and diversification of national income streams. It aims to forge a
robust economy capable of drawing local and global investments."
He further added, "Soudah Peaks will be a significant addition to
Saudi Arabia's tourism landscape, propelling the Kingdom onto the global
tourism stage. It will celebrate our rich culture and heritage, inviting
visitors to explore the wonders of Soudah Peaks while experiencing the warm
hospitality of the local community. Amidst lush greenery above the clouds,
Soudah Peaks will offer unforgettable experiences."
The grand vision of Soudah Peaks
Soudah Peaks aspires to offer high-end luxury hospitality services to
over two million visitors annually by 2033. The masterplan is meticulously
designed to showcase local traditional and architectural styles, highlighting
the cultural and landscape heritage of the region. The destination will
encompass six distinct development zones: Tahlal, Sahab, Sabrah, Jareen, Rijal,
and Red Rock. Each zone will boast a plethora of world-class amenities,
including hotels, luxury mountain resorts, residential chalets, villas, premium
mansion sites, entertainment and commercial attractions, as well as outdoor
facilities dedicated to sports, adventure, wellness, and culture.
Soudah Development's ambitious targets
By 2033, Soudah Development plans to deliver 2,700 hospitality keys, 1,336
residential units, and 80,000 square meters of commercial space for Soudah
Peaks. The masterplan is slated for execution in three phases, with the first
phase expected to complete by 2027, encompassing 940 hotel keys, 391
residential units, and 32,000 square meters of retail space.
A commitment to sustainability
Soudah Peaks spans across more than 627 square kilometers of breathtaking
natural beauty, with less than 1% of the land earmarked for development. This
underscores Soudah Development's unwavering commitment to environmental
protection and preservation, adhering to top-tier sustainability standards and
contributing to the Saudi Green Initiative.
Soudah Development, as a closed joint-stock company under the ownership
of PIF, envisions the creation of a distinctive luxury mountain tourism
destination in Saudi Arabia while steadfastly preserving the natural
environment and cultural heritage across Soudah and parts of Rijal Almaa.
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