General Hotel Management (GHM) to manage The Chedi Trojena in Neom

 

General Hotel Management (GHM) to manage The Chedi Trojena in Neom

General Hotel Management (GHM) and Neom have entered into an agreement under which the former will manage the upcoming The Chedi Trojena hotel in the giga project.

The Chedi Trojena lies within the Slope Residences in Trojena’s Relax Cluster that focuses on rejuvenation and wellness programmes. Other five clusters within Trojena are Gateway, Discover, Valley, Explore and Fun.

According to Philip Gullett, executive director and region head at Trojena: “Trojena redefines the understanding of ultra-luxury hospitality and mountain tourism. With GHM’s international acclaim in operating iconic resorts globally, we share the same resolve to elevate the travel experience for discerning guests. The Chedi Trojena will serve as a luxurious sanctuary in the [region’s] first outdoor ski resort, where world-class sporting events, art exhibitions, concerts, and cultural festivals will be staged”.  

Chris Newman, executive director of Hotel Development at Neom, added: “The Chedi brand has a proven track record of creating inimitable and authentic hospitality concepts. By capturing this spirit of luxury escapism, we can deliver on our promise of giving visitors something that they have never seen before.”

Construction work on Trojena started in December 2022 and is expected to welcome its first guests in 2026.

The region will offer 30km of ski slopes for visitors, ultra-luxury and wellness hotels and resorts as well as over 100 indoor and outdoor experiences all year-round.

GHM is the second hotel partner announced for Trojena which is also the host venue of the 2029 Asian Winter Games. In October 2022, Neom Hotel Development signed a deal with Ennismore as its inaugural hotel partner. The agreement will see two of Ennismore’s brands – 25 Hours Hotels and Morgans Originals – open properties in Trojena.

Neom aims to attract more than five million visitors annually by 2030.

Source: https://www.businesstraveller.com/