NEOM signs Ennismore as inaugural hotel partner
NEOM’s Hotel Development division has signed Ennismore its inaugural hotel partner.
With no existing infrastructure, Hotel Development will
capitalize on the region’s potential to establish a new era for the industry that
will entail imagination and a sense of duty to guide and inform how humanity
engages with our world. The division will also support NEOM’s bold ambitions to
attract more than five million visitors by 2030.
The agreement signed with Ennismore, the world’s fastest-growing
lifestyle hospitality company, corresponds with Hotel Development’s main goal
of establishing global partnerships. The inaugural tie-up will see two of
Ennismore’s iconic brands – 25hours Hotels and
Morgans Originals – open properties in
TROJENA, NEOM’s mountain tourism destination that features a ski village.
Chris Newman, Executive Director, Hotel Development at NEOM, said: “Hotel Development aims to accelerate human progress by
redefining how we travel, stay, and live. Our partnership with Ennismore echoes
our mission to pioneer in the space of experiential hospitality in a way that
shapes the future of hotels in the Kingdom and beyond.”
Philip Gullett, Executive Director and Region Head, TROJENA, said: “The mountains of TROJENA are set to become one of the
most awe-inspiring destinations the world over. Both 25hours Hotels and Morgans
Originals are ideal brands for TROJENA as we look to deliver extraordinary
experiences for residents and visitors seeking luxury, adventure,
entertainment, livability, and escape from the status quo.”
Gaurav Bhushan, Co-CEO of Ennismore, said: “25hours Hotels and Morgans Originals are lifestyle
brands rooted in creativity, bringing design-focused spaces and authentic
culinary experiences, creating deep connections with our guests. As we grow
globally, we are excited for our brands to open in TROJENA, a unique setting,
which will attract both local and international visitors.”
The 25hours team, together with founder Christoph Hoffmann and
Berlin’s Studio Aisslinger are working on a bespoke story and design concept
for TROJENA. The narrative is inspired by the futuristic architecture of the
building and will include nods to science-fiction movies as well as to the
alpine heritage of the brand. The 25hours Hotel will have an in-house cinema, a
farm-to-table restaurant, a bike workshop with co-working, as well as a rooftop
restaurant with pool.
The Morgans Originals hotel will be designed to transport guests
from the surreal and natural landscapes of TROJENA, into a world rooted in the
iconic cultural legacy of the brand. The hotel will feature four world-class
dining outlets and a 2,000-meter destination spa and bathhouse, in addition to
an architecturally significant ski slope roof and rooftop pool bar overlooking
the dramatic TROJENA mountains.
Early enabling construction works have already commenced in
TROJENA, with the main construction work on the ski village due to begin at the
end of 2022.
Source: https://www.rli.uk.com/
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