Saudi Arabia: Diriyah Season 2025–2026 to celebrate cultural heritage and rich legacy
The Diriyah Gate Development Authority (DGDA) has officially
unveiled the program lineup for Diriyah Season 2025–2026, marking a major
celebration of the region’s rich cultural and historical legacy. The
announcement took place at a media event held in Diriyah, where a fresh new
identity for the season was also revealed. This new identity seamlessly blends
elements of history, culture, art, and innovation.
While the exact start date has yet to be confirmed, the upcoming season promises to invite global audiences to experience the warmth of Saudi hospitality. Drawing inspiration from Wadi Hanifah—a source of timeless knowledge and creativity—and from Diriyah’s iconic role as the birthplace of the First Saudi State, the new identity reflects cultural convergence and embodies values of leadership, pride, and generosity.
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Company: Redefining the Saudi birthplace as a global heritage and lifestyle
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A season to celebrate heritage and hospitality
This year’s edition of Diriyah Season will showcase over ten unique programs set across historical and natural landmarks. Designed to meet international standards, these events aim to deliver an exceptional experience for all visitors. Each program tells a story that bridges the authenticity of the past with the creative energy of the present, reflecting Diriyah’s deep-rooted national pride and its commitment to cultural unity.
Diriyah Season is a central part of DGDA’s vision to elevate Diriyah’s standing as the "Birthplace of the Saudi State" and transform it into a permanent cultural hub. The initiative is in line with Saudi Vision 2030, which focuses on boosting the tourism and culture sectors as key drivers of sustainable development and creative growth within the Kingdom.
The newly launched identity for Diriyah Season draws on both the historical significance and innovative spirit of the region. It symbolizes the fusion of tradition and modernity, underpinned by values of leadership, pride, and generosity, aiming to provide visitors with an experience that celebrates both the past and the present.
By hosting these unique events at some of the region’s most historically significant sites, DGDA seeks to further strengthen Diriyah’s position on the global stage. This effort aligns with the broader goals of Saudi Vision 2030, which places tourism and culture at the forefront of the country’s sustainable development strategy.
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to become Saudi Arabia’s new cultural capital
A celebration of Saudi Arabia's rich heritage
Ultimately, Diriyah Season 2025–2026 promises to offer an unforgettable blend of history, culture, art, and innovation. Through a variety of programs hosted at iconic sites, it aims to provide visitors with an unparalleled opportunity to experience Saudi Arabia's rich heritage while embracing the creative energy of the present.
Source: One Arabia
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