Saudi Arabia transforming the future
of mobility in the country
Saudi Arabia is accelerating into a
new era of transportation—one powered by sustainability, innovation, and the
bold ambitions of Vision 2030. As urban centers grow and the needs of a
tech-savvy population evolve, the Kingdom is investing in smart, future-ready
mobility solutions that align with both economic and environmental goals.
At the forefront of this
transformation is TASARU Mobility Investments, a Public Investment Fund (PIF)
company leading the shift toward electrification, digitalization, and mobility
excellence. By backing cutting-edge partners like Blacklane, TASARU is actively
reshaping the transportation landscape across the Kingdom.
One of TASARU’s flagship
partnerships, Blacklane is a premium global chauffeur service known for
combining luxury with sustainability. Now operational in Riyadh, Jeddah,
Dammam, Madinah, and Makkah, Blacklane is raising the standard for what modern,
eco-conscious transport can look like in Saudi Arabia.
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“Saudi Arabia is setting the pace
for how luxury mobility will evolve globally,” said Jens Wohltorf, Founder and
CEO of Blacklane. “Together with TASARU, we’re delivering seamless,
high-quality experiences that reflect the values of both sustainability and
Vision 2030.”
Blacklane’s expansion is fueled by a
growing electric vehicle (EV) fleet, and deep collaboration with Lucid Motors.
Later in 2025, Blacklane will begin integrating Lucid’s Air and upcoming Gravity
SUV models—bringing world-class EV performance to Saudi roads.
Powering this green push is EVIQ,
Saudi Arabia’s EV infrastructure leader. Beyond building a nationwide charging
network, EVIQ is partnering with Blacklane’s Chauffeur Training Academy to
prepare drivers with top-tier EV knowledge—covering safety, service, and smart
charging protocols.
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The luxury experience now also
extends beyond the road. In partnership with Riyadh Air, Blacklane offers
complimentary chauffeur service within a 50 km radius of King Khalid
International Airport to Business Elite, Business Class, and eligible loyalty
members—ensuring five-star service from runway to destination.
Demand is already strong.
Blacklane’s airport transfers and city-to-city travel options are seeing steady
growth, while a new “faster-pickups” pilot in Riyadh’s King Abdullah Financial
District aims to streamline service for busy professionals.
“This is just the beginning of a
long-term commitment to sustainable innovation in the Kingdom,” said Adib
Samara, General Manager for Blacklane Saudi Arabia. “We’re listening to the
market and evolving with it.”
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Backed by TASARU, Blacklane’s
journey is emblematic of a broader shift: building a smarter, cleaner, and more
connected mobility ecosystem that reflects the Kingdom’s forward-looking
ambitions.
“TASARU’s investment in Blacklane
reflects our mission to power a new era of mobility in Saudi Arabia,” said Michael
Müller, CEO of TASARU Mobility Investments. “By supporting sustainable
transport and building local capabilities, we are creating a future-ready ecosystem
aligned with Vision 2030.”
Source:
Arab News
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