Six Flags and Aquarabia Qiddiya City appoint Think Strawberries as India representative

 

Qiddiya City appoints Think Strawberries to tap Indian market 

In a strategic move to expand their footprint in one of the world’s fastest-growing travel markets, Six Flags and Aquarabia Qiddiya City have appointed Think Strawberries as their official representative in India. The partnership aims to drive awareness, marketing, and trade engagement ahead of the grand opening of these flagship attractions in Saudi Arabia’s Qiddiya City.

Global-Scale Entertainment Arrives in the Middle East

Six Flags Qiddiya City marks a historic milestone as the first Six Flags theme park to be developed from the ground up outside North America since 1971. The park is set to redefine thrill-based entertainment in the region, featuring 28 rides and attractions across six immersive zones. Among its headline offerings are five record-breaking rides, including the world’s tallest, fastest, and longest roller coaster—Falcons Flight—as well as Iron Rattler (the world’s tallest tilt coaster), Gyrospin (tallest pendulum ride), Sirocco Tower (tallest drop tower), and Spitfire (tallest inverted coaster).

 

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Adjacent to the theme park is Aquarabia Qiddiya City, the Middle East’s largest water park. Spanning 250,000 square meters, the park boasts eight themed zones and 22 attractions, 20% of which are dry rides. Highlights include Saudi Arabia’s first surf pool—Surftopia, a family-friendly wave pool—Amwaj Bay, and Aquaticar, the world’s first underwater ride, alongside a variety of record-breaking water slides.

Think Strawberries to Spearhead India Market Strategy

Under the new partnership, Think Strawberries will oversee trade representation, marketing, and public relations for both Six Flags and Aquarabia in India. The firm has outlined strategic initiatives to engage Indian travel trade partners and promote the destination’s appeal to Indian families seeking world-class leisure experiences.

India: A Key Market for Expansion

Brian Machamer, Park President of Six Flags and Aquarabia Qiddiya City, emphasized India’s strategic importance:
“India is a pivotal market for us as we expand our global presence. We believe this collaboration will allow us to create customized experiences that resonate with Indian travelers. With Think Strawberries’ proven expertise, we are confident in building strong brand recognition in the Indian market.”

 

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Munnmunn Marwah, COO of Think Strawberries, shared her enthusiasm for the collaboration:
“We are thrilled to partner with Six Flags and Aquarabia Qiddiya City. This partnership highlights our dedication to delivering exceptional global entertainment experiences to Indian travelers. Our team is committed to showcasing the unique attractions of Qiddiya and ensuring memorable family journeys for our audience.”

As Saudi Arabia positions Qiddiya City as a leading global entertainment hub, this collaboration with Think Strawberries signals a major push to attract Indian tourists seeking high-adrenaline adventures and family-friendly travel experiences.

Source: Travel Trade Journal