Saudi Arabia launches Cultural Assets Group as cultural enterprise
In a significant milestone for Saudi
Arabia’s creative economy, the Cultural Assets Group was officially launched in
Riyadh, becoming the Kingdom’s largest privately-owned cultural enterprise.
Bringing together seven companies and over 20 brands under one platform, the
group aims to accelerate private sector contributions toward the cultural
objectives of Saudi Vision 2030.
Headquartered in Riyadh with
strategic offices in AlUla, Jeddah, Unaizah, London, and Paris, Cultural Assets
Group includes prominent names such as Backyard Symphony, Knowliom, Sign, Haal,
and Operal. The initiative is designed to stimulate cultural innovation
,
attract investment, and support the sustainable growth of the creative
industries across the Kingdom and beyond.
Driving
Cultural Transformation Through Private Sector Collaboration
The group’s formation comes in
response to Vision 2030’s call to bolster the cultural sector as a driver of
economic diversification. With Saudi Arabia’s cultural and creative industries
expected to contribute $47.9 billion to the GDP by 2030, Cultural Assets Group
positions itself as a key player in unlocking this potential.
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Abdullah Khalid Al Zamil, Chairman
of Cultural Assets Group, emphasized the strategic significance:
“Our vision aligns directly with
Saudi Vision 2030, where culture is seen not only as a national identity but
also as a powerful engine of innovation and sustainable development. We are
committed to building a future that blends authenticity with global
excellence.”
Comprehensive
Capabilities and Strategic Partnerships
The group employs a team of over 250
professionals, maintaining an inclusive workforce with a nearly equal gender
split (51% men, 49% women). Its areas of expertise include:
- Museum design and construction
- Cultural destination development
- Experience design and immersive storytelling
- Community engagement and educational programs
- Cultural exhibitions and events
- Visual production, branding, and marketing
- Cultural retail and creative consulting
Cultural Assets Group is actively
collaborating with national entities such as the Ministry of Culture, Royal
Commission for AlUla, Diriyah Gate Development Authority, ROSHN, and the Mohammed
Bin Salman Foundation (Misk) on projects of national significance.
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Vision
for Global Impact
CEO Abdulaziz AlSulaim described the
group as a purpose-driven platform for cultural progress:
“Cultural Assets Group is more than
a collection of brands—it’s a vehicle for transformation. We are here to scale
bold ideas, support cultural entrepreneurs, and help define a Saudi cultural
identity that resonates globally.”
The launch underscores Saudi
Arabia’s growing influence in global cultural discourse and highlights the
nation’s commitment to empowering local talent, fostering innovation, and
strengthening its cultural footprint on the world stage.
Source: www.macaubusiness.com
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