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World Travel & Tourism Council announces Saudi Play Qiddiya City its newest partner

The development marks a major milestone in Saudi Arabia’s ambitious tourism journey
 

Play Qiddiya City becomes partner of World Travel & Tourism Council 

The World Travel & Tourism Council (WTTC) has announced Play Qiddiya City as its newest destination partner, marking a major milestone in Saudi Arabia’s ambitious tourism journey.

As the Destination Marketing and Management Organization (DMMO) for Qiddiya City, Play Qiddiya City aims to position the city as a global hub for travel and tourism—and as the definitive “Home of Play.”

 

Read More       Saudi Arabia’s Qiddiya launches Play Qiddiya City

 

Just 40 minutes from Riyadh, Qiddiya City is one of the kingdom’s flagship giga-projects under Vision 2030, designed to drive economic diversification and enhance residents’ quality of life. Infused with the “Power of Play” philosophy, the city is being developed as a dynamic destination where entertainment, sports, and culture converge in immersive and meaningful ways.

WTTC President & CEO Julia Simpson commented:
“Play Qiddiya City reflects the bold innovation and rapid transformation at the heart of Saudi Arabia’s evolving tourism landscape. It’s more than a destination—it’s a movement reshaping how we think about leisure, tourism, and cultural engagement.

We’re thrilled to welcome Play Qiddiya City to WTTC and support its mission to create next-generation travel experiences. This partnership also highlights their dedication to sustainability and their vision of becoming a global leader in entertainment and leisure.”

Ross McAuley, Director General of Play Qiddiya City, added:
“Becoming a member of WTTC is a pivotal step for us as we establish Qiddiya City’s global presence. As the ultimate ambassador of play, we’re championing an idea whose moment has arrived—offering visitors an unparalleled fusion of sport, entertainment, and culture.

 

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This partnership fuels our ambition to break boundaries, and we’re excited to welcome the world to our theme parks, world-class sports venues, and cutting-edge esports and gaming district.”

Qiddiya City’s vision includes several record-breaking attractions:

  • The Blade – the world’s first cantilevered motorsport track section
  • Falcon’s Flight – the world’s tallest, fastest, and longest rollercoaster, located at Six Flags Qiddiya City
  • Aquarabia – the largest water park in the region

Together, these projects embody Qiddiya’s belief that “ordinary needs an extra,” ensuring every experience is unforgettable.

Source: https://www.ttrweekly.com/

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