Saudi Arabia’s entertainment hub launches dedicated marketing and management company
Qiddiya is excited to announce the
launch of Play Qiddiya City, its dedicated Destination Marketing and
Management Organization (DMMO). This milestone highlights Qiddiya's commitment
to engaging with global trade partners and marks the start of new partnerships
with businesses, investors, and industry professionals worldwide.
As the world’s first city dedicated
to "Play," Qiddiya City is an ambitious, world-class destination
located in the Tuwaiq Mountains, just 40 minutes from Riyadh. Aligned with
Saudi Arabia's Vision 2030, Qiddiya City will offer a unique mix of
family-friendly theme parks, sports arenas, cultural venues, and outdoor
adventure activities.
Research commissioned by Qiddiya
reveals a growing demand for travel focused on entertainment, sports, and
cultural experiences. In a recent survey, over 70% of travelers said they
prioritize such experiences, with 81% expressing interest in trips centered
around music festivals and 76% in trips focused on sports events.
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The DMMO Play Qiddiya City
will manage and promote the destination as a premier place to visit, live,
work, and invest, working closely with travel industry partners to help shape
the future of this vibrant city.
“This launch reflects our dedication
to collaborating with the industry to build a world-class destination,” said Abdullah
Aldawood, Managing Director of Qiddiya Investment Company. “As one of Saudi
Arabia’s key giga-projects, Qiddiya City will be central to Vision 2030’s
vision for a vibrant society, a thriving economy, and a forward-looking nation.
We anticipate welcoming millions of visitors each year and creating countless
job opportunities.”
DMMO Director General Ross McAuley
emphasized the shift in travel, with people increasingly seeking immersive,
interactive, and adventure-filled experiences rather than traditional
sightseeing. “We’re positioning Qiddiya City as a destination where travelers
can discover, engage, and grow,” he said, noting the global trend of travel for
concerts, sporting events, and festivals. “We aim to elevate visitor
experiences to an entirely new level.”
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With a range of iconic
attractions—including theme parks, stadiums, and performing arts centers—Play
Qiddiya City DMMO is positioned to develop a cohesive and dynamic visitor
experience. This launch marks an essential early step in engaging with the
market, with more announcements and activities expected in the coming months.
Play Qiddiya City DMMO invites
travel trade professionals to explore partnership opportunities, serving as a
hub for information, collaboration, and shared growth in one of Saudi Arabia’s
most ambitious projects.
Source: https://www.traveldailymedia.com/
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