Gwénaëlle Delos appointed Chief of Tourism and Innovation at Alula

 

Alula appoints tourism veteran Gwénaëlle Delos as Chief of Tourism   

AlUla, a $15 billion project in Saudi Arabia’s northwest province, has appointed Gwénaëlle Delos as its new Chief of Tourism and Innovation. The ambitious project, set to transform AlUla into the world’s largest living museum by 2035, is being developed in three phases by the Royal Commission for AlUla (RCU) in collaboration with Afalula, the French government agency overseeing the initiative.

Delos brings over 20 years of experience in the development and promotion of tourist destinations. Before joining Afalula, she served as the Development Director for France at Hopscotch Tourism in Paris and led the Atout France office for the UK and Ireland in London.

At Afalula, Delos will be responsible for establishing AlUla as a global tourism hub, helping position the northwest province as a flagship destination. Her appointment comes just ahead of the departure of Mathias Curnier, who currently heads tourism, destination, and corporate communications at the agency.

 

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Jean-Yves Le Drian, chairman of Afalula, expressed that Delos’s appointment aligns perfectly with the agency's strategic goals. Earlier this year, Afalula also named Catherine Pégard as its Chief of Cultural Development. Pégard, the former president of the Palace of Versailles, will oversee corporate communications following Curnier’s departure.

AlUla: The World’s Largest Living Museum

Located near Saudi Arabia’s first UNESCO World Heritage Site, Hegra, which opened to the public in 2020, the AlUla project is set to redefine cultural and heritage tourism. Once completed, AlUla will feature five unique districts, five heritage sites, 15 cultural venues and museums, 10 million square meters of green space, and 5,000 hotel rooms.

 

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Last year, the Royal Commission for AlUla appointed renowned architects Lina Ghotmeh and Asif Khan to design two major museums at the destination. The plans also include a luxury resort designed by French architect Jean Nouvel.

Source: https://blooloop.com/